Sidetrekked

What channels are breaking through right now?

April 15, 2026·34 min
Episode Description from the Publisher

In this episode of Sidetrekked, we delve into the channels that are currently breaking through in the marketing landscape. Join me as I explore the unexpected resurgence of print media, showcasing real-life case studies where high-quality print pieces have outperformed digital channels. We'll discuss how the tactile nature of print can create meaningful connections, standing out amidst digital noise. Plus, we’ll touch on the power of in-person interactions at trade shows and events, and why going analog might just be the key to cutting through the clutter. Tune in for insights that could reshape your marketing strategies and elevate your brand's presence.

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