The Get Noticed Playbook: This Is How You Actually Grow in 2026 | Matthew Derella

Matthew Derella runs the ads business at LinkedIn, a platform with over 1 billion professionals. A recent guest on this podcast told me you have two years left to build a personal brand before AI floods the feed. I brought that argument to Matt at Cannes, and he took the other side: the more AI content there is, the more the credibility of the source decides who gets found, and LLMs already lean on citations from people who know their stuff. He shared the numbers behind it: founders who post regularly on LinkedIn are 71% more likely to drive business on the platform, video is growing at over 20%, and 3 out of 4 CMOs now say a media plan without a creator is incomplete. Stay till the end for his 3 steps to start on LinkedIn in 2026