Six Figure Designer

Ep 175: She 5X’d Her Fee: $17K → $96K. What Changed First?

September 21, 2026·24 min
Episode Description from the Publisher

If you’re an interior designer who keeps hitting the same comfortable design fee, this episode is for you. I’m sharing Tina’s story of going from a $17,000 design fee ceiling to a $96,000 fee and the shift was not that she suddenly became five times better at design. In this episode, you’ll learn:Why your historical design fee may not be relevant to the opportunity sitting in front of you.What needs to be underneath a higher design fee, including time, talent, expertise, responsibility, value, and the financial impact on your business.Why confidently communicating your value matters when a client starts asking hard questions about your fee.How your own pricing mindset can become the biggest thing standing between you and a bigger opportunity.Why a bigger fee does not automatically make a project a better fit and the questions I want you asking before you say yes.How one breakthrough fee can change your reference point and expand what you believe is possible for your interior design business.Related ResourcesIf you’re working through your own fee ceiling, these are natural next steps for thinking differently about pricing and the opportunities you choose.Your Highest Design Fee Starts Before the Proposal: https://www.youtube.com/watch?v=BcSfLsKWptEOvercoming Fear Increasing Rates Designers: https://pamela-durkin.com/marketing-by-design/overcoming-fear-increasing-rates-designers/9/30 FREE WORKSHOP: From Scrambling for Clients to In Demand. Grab your seat >> HEREhttps://luxuryclientacademy.com/free-workshop

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