Skift Daily Briefing

The World Cup Was Supposed to Save U.S. Tourism. It's Not Going as Planned.

June 5, 2026·4 min
Episode Description from the Publisher

World Cup travel demand is falling short of expectations as international visitors stay home, Delta quietly made its credit card a better deal while every other airline raises fees, and a top hotel tech founder says the industry is using AI to solve the wrong problem. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the international tourist windfall host cities were promised isn't materializing, how Delta's Amex card expansion is a masterclass in playing the loyalty game right, and why hotels cutting costs with AI are missing the bigger opportunity sitting right in front of them. Articles Referenced: Honorable Mention: @AskAConcierge on IG World Cup Travel Demand Expectations Deflated Delta Expands Benefits on Amex Cards Why Hotel AI Keeps Cutting Costs Instead of Making Money Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

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