The Science of Building Great Beauty Brands with Chris Hobson of Rare Beauty Brands

Send us Fan Mail Chris Hobson, CEO of Rare Beauty Brands, home to Patchology and Kate Somerville, breaks down the business of beauty: the insight that turned Old Spice around, what it now costs to build a brand, how to handle dupes, and the metrics founders should track. Who is Chris Hobson? He started a clothing brand in college in Canada, then joined Procter & Gamble in brand management, running Scope, Folgers Canada, Old Spice, and Secret before an MBA and a career building brands. "As...