Smart Talks with IBM

Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

April 21, 2026·43 min·6-min readinterviewtechnology
Podzilla Summary (6 min)
TLDR
At South by Southwest, Malcolm Gladwell interviews Sergei Ghosh, Heineken’s Chief AI Officer, about how a 162-year-old legacy company is reinventing itself through AI and digital transformation to become the 'world’s best connected brewer.' The conversation reveals how AI is optimizing ev

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Guest

S

Surajeet Ghosh

interview on Smart Talks with IBM

Mentions

Books, people, and resources mentioned in this episode.

People

Surajeet GhoshMalcolm Gladwell

Companies

HeinekenIBM

Products & Tools

Kaggle

Topics

Artificial IntelligenceBusiness NewsData EngineeringData ScienceMachine LearningTech Industry

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