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Smarter Podcasting: How To Use Podcasting For Business Growth: Daily Summaries Delivered
by Seven Million Bikes Podcasts
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.Hit subscribe and let's get into it.Cheers!
Latest Episodes
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- 4 days ago21 min
The System That Tripled My Content Output (And Cut My Time in Half)
Show note “What if you only had to create one thing per week? Just one.” This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, newsletters, reels, blogs, and your podcast, you start with one strong podcast recording and turn it into everything else. I think this episode is powerful because so many business owners are exhausted by content. They feel like every platform needs a fresh idea. But a podcast ...
- 1 weeks ago20 min
How to Plan Your First Podcast 10 Episodes (The Framework We Use With Every Client)
“Your first ten episodes are your audition. They're the portfolio. They're the handshake.” I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to decide if your show is worth their time. I think this episode is important because your first ten episodes are not just content. They are your foundation. They show people what your podcast is about, why they should trust you, and whether they want to keep listening. If you plan...
- 2 weeks ago35 min
PodPast: How To Choose The Best Podcast Microphones For Any Budget In 2023
In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic and condenser mics, and compares USB and XLR connectivity. I also shares recommendations for budget-friendly, mid-range, and high-end microphones, highlighting their features and performance. You'll gain insights into microphone types, conne...
- 2 weeks ago20 min
How to Define the Listener Who Actually Buys From Your Podcast
“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or professionals who want to grow. That sounds useful at first, but it is usually too broad to guide real content decisions. What I have learned is that defining your podcast audience is not just about demographics. It is about understanding one real person. What are they worried...
- 3 weeks ago39 min
PodPast: How To Setup Your Podcast Studio For Beginners On A Budget
Dreaming of starting your own podcast but unsure where to begin with equipment and setup? Or looking to elevate your existing show? You've come to the right place! Join me in this episode of Smarter Podcasting as share everything you need to setup your own podcast studio, including podcasting equipment, and software. My practical tips, expert advice will hopefully ignite or reignite your passion. I share budget-friendly options, video podcasting, and essential items needed for your podc...
- 3 weeks ago21 min
Why Most Business Podcasts Fail: 3 Things You Need to Get Right
“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowly lose momentum. From what I have seen, the problem is usually not the host, the microphone, or the editing. The real problem is that the show was never built with a clear strategy. I think a business podcast should do more than just exist. It should attract the right ...
- Apr 30, 202637 min
PodPast: Andrew Durning’s Journey to Monetization: From Self-Doubt to Success
Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show. In this engaging conversation, Niall and host Andrew discuss the challenges of creating a successful podcast course, their experiences in content creation, the importance of finding one's niche, and much more. With insightful advice and inspiring personal stories, this episode offers both practical takeaways and behind-the-scenes glimps...
- Apr 30, 202658 min
PodPast: How NOT To Monetize Your Podcast! With, Podcasting Business School’s Adam Schaeuble
Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion. In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast’s revenue potential and gain fresh insights to maximize your podcast’s profitability. Key Listening Points: Bui...
About Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.Hit subscribe and let's get into it.Cheers!
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