Micky Lawler - Unrivaled Basketball, Commissioner

Micky Lawler, Commissioner for Unrivaled Basketball, the successful pro women’s basketball 3 on 3 league, joins Sports Business Radio. Lawler is the former President of the WTA (Women’s Tennis Association) and she worked for over two decades overseeing the tennis business at Octagon. Lawler shares how Unrivaled Basketball has attracted many of today’s biggest women’s basketball stars including Paige Bueckers, Angel Reese and Kelsey Plum. The league has attracted blue-chip sponsors such as Sephora and State Farm. Lawler provides unique insights about the future of Unrivaled Basketball, whether the league is complimentary or a competitor of the WNBA and the growth areas for women’s sports. This is a fascinating conversation with one of the most seasoned executives in women’s sports. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to the sports business hub on Yahoo Sports and Yahoo Finance at https://sports.yahoo.com/sports-business/ or our YouTube channel at https://www.youtube.com/@sportsbusinessradiopodcast. This week’s edition of Sports Business Radio is presented by Boingo Wireless. Teams like the LA Clippers, Atlanta Hawks, Chicago Bears and San Diego Padres trust Boingo to connect their stadiums and arenas with cutting-edge 5G and Wi-Fi.From mobile ticketing to security cameras to kiosks, connect every piece of stadium technology with Boingo’s converged wireless networks. As you plan for the future of your stadium, make 5G part of your gameplan and choose Boingo Wireless as your trusted connectivity partner. Learn more by downloading Boingo’s free 5G Playbook for Stadiums & Arenas. Head to boingo.com/5Gstadium to get your copy. Sports Business Radio is produced by Bryan Griggs at Griggs Productions dot com #UnrivaledWBB #WNBA #WomensBasketball Learn more about your ad choices. Visit megaphone.fm/adchoices