Strategy Simplified

S24E24: 80% of AI Projects Fail. These 2 Firms Explain Why.

September 25, 2026·56 min
Episode Description from the Publisher

Send us Fan Mail 80% of AI projects fail. Only 10 to 20% of enterprise AI pilots reach production, and 2 firms break down why. Ugo Philippart of Emerton Data calls his firm the fire squad companies phone after an AI project has failed. Damien Chan of Adastra says over 75% of its pilots make it. Both measure performance from day 1. Most teams wait until a system is underperforming. That gap turns a pilot into a failed project. And if you want a career in consulting, this is what the work looks...

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