From the NFL to Building One of the World’s Most Trusted Supplement Brands | Jeff Byers

Jeff Byers is a former NFL player and the co-founder and CEO of Momentous, one of the most trusted performance nutrition and supplement brands in the world. Before building Momentous, Jeff played college football at USC and spent four seasons in the NFL. Today, he is focused on raising the standard of the supplement industry through science, quality, and transparency. Today on the show we discuss how Jeff’s NFL career ending forced him to redefine his identity, why adversity became the foundation for his growth, how he turned the lessons from football into building Momentous, the biggest problems with trust and misleading claims in the supplement industry, why fundamentals like creatine and fiber matter more than trendy products, and why protecting quality and long-term trust matters more than short-term profit and much more. This episode is brought to you by: ⁠⁠⁠MOMENTOUS⁠⁠⁠: Try their new Signature Spec Creatine and use code ADVERSITY for up to 35% off your entire first order: ⁠⁠⁠https://www.livemomentous.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices