Are You a Graphic Designer, or Do You Just Make Logos? Interview with Author Bill Gardner; Logo Lounge and Iconic Branding.

Graphic designers LOVE logos. We obsess over them, critique them, study them, redesign them and argue endlessly about what makes one great. But are we giving the logo too much credit? Few people are better qualified to answer that question than Bill Gardner. Founder of LogoLounge, author, designer, educator and one of the most respected voices in logo design, Bill has spent decades studying thousands upon thousands of logos and documenting how design, culture and brands have changed ...