The Fullpath Story: Why Data Matters More Than Ever

What opportunities become possible when dealers can connect their data, understand their customers more completely, and put AI to work in meaningful ways?In this bonus episode of The Auto Market Brief, host Erin Keating sits down with Aharon Horwitz, founder of Fullpath, for a wide-ranging conversation about his entrepreneurial journey, the history and evolution of Fullpath, and the role data plays in helping dealers better understand and serve their customers. Together, they explore how disconnected systems create challenges across automotive retail, why customer data has become increasingly valuable, and how organizing that information can unlock more personalized experiences, stronger retention, and better business outcomes.The Fullpath story and the road to automotive: Aharon shares how his background in startups and technology led to the creation of Fullpath, why the company chose to focus on automotive retail, and how its mission has evolved alongside the industry's growing need for better data management.Why customer data remains one of the industry's biggest opportunities: The conversation examines the challenges created by fragmented systems and siloed information, and how bringing data together can help businesses better understand customer needs, identify opportunities, and create more relevant engagement.Building the foundation for AI and automation: As artificial intelligence becomes a bigger part of the conversation, Aharon explains why successful adoption starts with organized, actionable data. Erin and Aharon discuss how businesses can turn customer signals into meaningful action while improving marketing, retention, and customer experience.The discussion also explores customer data platforms, service retention, fixed operations, data governance, AI adoption, and how the combination of data, technology, and human expertise can help create stronger customer relationships.The Auto Market Brief delivers timely data, clear context, and practical insight to help industry leaders make smarter decisions—what's happening now, and what's coming next.The Auto Market Brief is powered by Cox Automotive. For more industry insights and expert perspectives, visit our Insights Hub at Cox Automotive Insights Hub.