Shop Different, Play Different

What does it actually take to write someone else's story in their own voice?In this episode of The Bag Drop: Untold Stories in Golf, host Matt Considine and co‑host Dr. Kevin Moore (a.k.a. “The Professor”) sit down with New Club Chicago's 2026 captain (and reigning club champ) Zander Nethercutt to trace an unlikely path: a 2017 essay about the Apple Store, a Facebook message six years later, and three years of near-daily phone calls that turned into Shop Different: How Retail Revealed Apple's Genius — the book he ghostwrote with Apple Store founder Ron Johnson. It's a conversation about writing as thinking, the discipline of changing your mind, and why the best clubs (and the best stores) are built around people, not product.The conversation dives into:What a rainy monthly medal at Oak Brook tells you everything about a club: consistency, ritual, and showing up for guys you actually care aboutHow Zander beat Ron Johnson in their first round together — and why that round became a bookThe decision to stop writing about Ron and start writing as Ron, and the dinner-party question that flipped the whole projectRon's first memory — and the unconditional love that shaped a careerThe green-vs-blue text myth, and why Zander now thinks his viral take got Apple exactly wrongLaunch, deepen, restore: how the Apple Store was designed from the customer backward, and what golf retail could steal from itConnect with our guestZander Nethercutt📖 Amazon Book Pre-order: https://bit.ly/4esvV8Q💼 Linkedin: https://www.linkedin.com/in/zander-nethercutt-0583b683/📝 Substack: https://substack.com/@zander/notes 📸 Instagram: https://www.instagram.com/zandercutt/|Follow The Bag Drop📸 Instagram: https://www.instagram.com/thebagdrop 🐦 X/Twitter: https://x.com/thebagdropgolf 📺 YouTube: https://www.youtube.com/@TheBagDropGolfListen to The Bag Drop🎧 Apple: https://podcasts.apple.com/us/podcast/the-bag-drop-untold-stories-in-golf/id1430328006🎧 Spotify: https://open.spotify.com/show/2xRWtUBJH8RazdLw14oaGH🎧 Transistor: https://thebagdrop.transistor.fm/Join the NewClub community🌍 Website: https://www.newclub.golf📸 Instagram: https://www.instagram.com/newclubgolf/🐦 X/Twitter: https://twitter.com/newclubgolf📺 YouTube: https://www.youtube.com/@newclubgolf💼 LinkedIn: https://www.linkedin.com/company/newclubSupport our Partners🐝 NewClub: https://www.newclub.golf🏌️ Titleist: https://www.titleist.com🌐 Golf Blueprint: https://www.golfblueprint.com Additional Links: ✍️ Zander's 2017 Essay "The Luxury Network": https://zandercutt.com/2017/11/15/the-luxury-network/📖 Preorder "Shop Different: How Retail Revealed Apple's Genius": https://bit.ly/4esvV8QConnect with Matt & The Professor🎙️ Matt Considine — 🐦 X/Twitter: https://x.com/consequential85 | 📸 Instagram: https://www.instagram.com/consequence18/ | 💼 LinkedIn: https://www.linkedin.com/in/matt-considine-103bb21/📚 Dr. Kevin Moore ("The Professor") — 🐦 X/Twitter: https://x.com/kevcmoore | 📸 Instagram: https://www.instagram.com/kevcmoore | 💼 LinkedIn: https://www.linkedin.com/in/kevin-moore-177b30b3/Chapters00:00 Introduction03:11 The Role of Competition in Golf05:50 Understanding the Role of a Club Cap