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by Daniel Bauer
BETTER LEADERS BETTER SCHOOLS is the most downloaded podcast for K-12 school leaders — sitting in the TOP 0.5% of over 2 million podcasts worldwide. Launched in 2015, BLBS exists for one kind of leader: the Ruckus Maker — the principal who refuses to default to the status quo and is creating a campus experience worth showing up for. Every week, host Danny Bauer sits down with the sharpest minds in leadership, learning, and culture. No permission slips required. Turn your commute, your workout, or your chores into the best professional development of your career. Do School Different.
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A decade into the Better Leaders Better Schools Ruckuscast, Danny Bauer has coached and interviewed hundreds of school leaders — and the patterns are clear. Dan Watt, elementary principal in British Columbia and Ruckus Maker, flips the microphone and puts Danny in the guest chair. What follows isn't nostalgia. It's the unfiltered architecture of a school leadership development ecosystem that actually works — and what it means for how you lead your campus. The Ruckuscast turns 10 this year. That's 10 years of watching which principals grow and which ones stall, which leadership beliefs hold up and which ones collapse under pressure. This episode is the debrief. 🌟 What You'll Learn Why the same interview questions nearly killed the show — and the pivot that saved it The core leadership belief Danny held 10 years ago that he's since discarded What separates Ruckus Makers from Play-It-Safe Principals at the pattern level Why curiosity in classroom walkthroughs beats judgment every time The two questions every teacher on your campus is silently asking 🔨 Breaking Down the Old Rules 🧰 Key Insight #1: Repeatable Processes Are Training Wheels, Not Destinations What's broken: Most school leaders build repeatable systems and then defend them — mistaking consistency for quality, and process for progress. The shift: Treat your systems as training wheels — useful at the start, necessary to eventually remove when they stop producing growth and start producing boredom. Impact: When Danny scrapped his standard interview question bank and replaced it with curiosity-driven pre-interviews, the quality of guest conversations — and listener value — jumped immediately. 🧰 Key Insight #2: Busyness Is Not a Badge of Honor for School Leaders What's broken: Principals optimize for activity — more posts, more meetings, more programs — and measure success by how full the calendar looks rather than what outcomes those activities actually produce. The shift: Think deeply about inputs you can control and whether those inputs are actually the right inputs — strategy first, then tactics, and only the tactics that move the right needle. Impact: Danny turned down CEO and sales positions, fired himself from facilitating the Mastermind, and cut social media volume — and the ecosystem got healthier, not smaller. 🧰 Key Insight #3: Judgment in Walkthroughs Evaluates Teachers Into Being Average What's broken: Leaders walk into classrooms, form a verdict in real time, and deliver that verdict to teachers — which trains teachers to play it safe, avoid risk, and teach to the evaluator. The shift: Replace judgment with curiosity — "huh, how did that go?" instead of "that lesson was weak" — and follow it with questions about what the teacher was trying, what they learned, and what they'd change next period. Impact: A teacher who took a risk in third period and got honest, curious feedback can refine the lesson and nail it in sixth period; a teacher who got judged will never take that risk again. 🎙️ DANNY BAUER QUOTES FROM THE RUCKUSCAST "If you come in there judging it and being like that was the worst lesson I've ever seen, is that teacher ever going to take a risk again? Probably not. Because you're a jerk. And you evaluated them into being average." — Danny Bauer "A Play-It-Safe Principal is just going to wait for the school district or whoever to develop them. Are you the hero of your story? Or are you a victim?" — Danny Bauer "Busyness is not a badge of honour, nor is it something that usually leads to the results that we want." — Danny Bauer "You exist in the system and there's a way that things are done. And so if you want to dream big and be bold in your leadership, then you have to get outside perspectives." — Danny Bauer "Your people really want to know the answer to two questions: Do I belong here? And am I doing a good job? If there's an absence of those answers, there's going to be problems within your culture." — Danny Bauer "What does it matter if I have a viral thread on X or a million comments on Facebook if they're just comments and nobody changes?" — Danny Bauer
She helps principals stop surviving their schools and start leading them. Michelle Sloan is an educator, author, and leadership coach who spent seven years building a school from the ground up — which gave her something rare: "firsthand proof that mission-driven leadership isn't a feel-good concept, it's a survival strategy." Her book The Purpose Driven Principal is the framework she wishes she'd had in year one. School leadership burnout is not a willpower problem. It's a systems problem. A principal walks in energized, writes down what matters, and by 6pm hasn't touched a single item on the list. This episode is about diagnosing that drift — and building the structure to stop it from swallowing another year. 📚 What You'll Learn Why your open door policy is actively damaging your relationships (not protecting them). How the four pillars of a purpose-driven school — people, pedagogy, processes, and personal growth — create a filter for every decision. The Assess, Design, Align cycle and how to use it to get back to mission-driven work. Why what's predictable is preventable, and what that actually looks like in practice. The one calendar change that breaks the reactive leadership cycle. 🔨 Breaking Down the Old Rules ✅ Key Insight #1: Principal Burnout Is a Symptom of Missing Purpose Filters What's broken: Principals measure their days by how busy they are, not by whether they're moving toward their mission. The shift: Define the school's mission, vision, and core values first — then use them as a filter for every demand, program, and shiny new thing that shows up. Impact: A principal who knows why their school exists can say no to the college prep program that works down the street but doesn't fit their community — and feel confident doing it. ✅ Key Insight #2: Processes Are a Leadership Superpower, Not an Administrative Chore What's broken: Every knock on the principal's door is treated as an individual problem to solve, so the same problems return every day. The shift: Treat every repeated interruption as a signal that a system is missing — then build the process that makes you unnecessary for that question. Impact: When processes are in place, teachers stop waiting until 5:30 to ask questions only you can answer, and you get to do the work that actually requires you. ✅ Key Insight #3: The Open Door Policy Is a False Virtue What's broken: Principals equate constant accessibility with relational leadership — and end up half-present for everyone, including their families. The shift: Set published hours for availability, protect deep work time with the same seriousness that teacher planning periods are protected, and be 100% present when you are present. Impact: Principals who define when they are available stop the low-grade distraction that makes a 12-hour day feel like zero progress. 🎙️ MICHELLE SLOAN QUOTES FROM THE RUCKUSCAST "A good principal is in their office solving problems. But a great principal is out in the classrooms preventing them." — Michelle Sloan "What's predictable is preventable." — Michelle Sloan "If you never get out of that cycle, you can never be intentional about fulfilling your purpose in your mission. You're just in that cycle of whatever the day brings." — Michelle Sloan "You shouldn't lose yourself in the process because you stepped into leadership." — Michelle Sloan "There's a difference between perfection and being excellent. Do and just loving your people." — Michelle Sloan "You get out of alignment when you don't know who you are and why you exist." — Michelle Sloan "You were created on purpose and for a purpose. You have unique gifts and talents that only you have and the world needs." — Michelle Sloan 🧗♂️ Your Do School Different Challenge Ready to implement? Start here: Tomorrow: Block two hours on your calendar this week and mark it as off-campus — then use that time to highlight in yellow every unplanned interruption from yesterday and ask who else could have handled it. <stro
The principal drive home test: if you can't name one thing that mattered today, you're in reactive mode. Here's the fix. Principal burnout doesn't start in a crisis. It starts in the car at 6pm, when you've done a lot but moved nothing forward — the instructional leadership, the culture work, the long game stuff that actually changes outcomes never got touched. That's not a productivity problem. It's an access problem. This episode introduces selfmentorship — the practice of being your own first coach instead of waiting for permission-based PD, the right mentor, or the right conference to land in your lap. You'll hear how Elaine, an AVID coordinator stepping into a brand new school, used 90 minutes of clear thinking to walk in day one with a real plan instead of firefighting her way through week six. Then you'll hear how to join the next Selfmentorship Sprint on Thursday, May 28 at 7pm Eastern — a live one-hour training plus 90 days of Digital Danny access for $100. Reserve your seat: https://ruckusmakers.news/sprint
A professor at San Diego's High Tech High Graduate School of Education and co-author of PLC+: Better Decisions and Greater Impact by Design, Nancy Frey has spent decades studying how teachers actually collaborate — and why most of it doesn't work. Her research-backed PLC+ framework is the difference between a Wednesday morning ritual and a genuine engine of collective efficacy. She teaches full-time at a high school that runs every student through a real-world internship program, so her frameworks aren't theoretical — they're road-tested. Find her work at hightechhigh.org. Professional learning communities were supposed to fix teacher isolation. Instead, most schools turned them into a weekly meeting where teachers explain why students failed. If your PLCs feel like compliance theater, this episode of the Ruckuscast is the reset you need — Nancy Frey breaks down the PLC+ model and the exact questions that shift a team from admiring problems to solving them. 🌟 What You'll Learn Why 85% of PLC conversations focus on student deficits — and the research that proves it. The single wrong question most schools are asking in PLCs (and the right one to replace it). How to organize collaborative teams around common challenges instead of grade level. What "the plus" in PLC+ actually means and why it's the antidote to teacher burnout. How one San Diego high school built a healthcare internship program that sends students into the field every week starting in ninth grade. 🔨 Breaking Down the Old Rules 🧠 Key Insight #1: PLCs Have Become Problem-Admiring Sessions, Not Problem-Solving Ones What's broken: Research shows that 85% of PLC conversations focus on student deficits — language barriers, behaviour, home life, or suspected disabilities — rather than instructional changes. The shift: Name a specific, solvable common challenge your team can actually affect, then spend PLC time designing and evaluating actions toward that challenge. Impact: Teams move from collective helplessness to collective efficacy — and teachers stop feeling like they're carrying student achievement alone. 🧠 Key Insight #2: Organizing PLCs by Grade Level Locks Out the Most Valuable Collaboration What's broken: Grade-level and department groupings leave singleton teachers — art, PE, music — without a collaborative home and trap everyone else with the same colleagues year after year. The shift: Organize teams around a shared common challenge, letting staff self-select based on what's genuinely perplexing them right now, regardless of content area. Impact: Teachers encounter new practices, new contexts, and new colleagues — what Nancy calls a more "vivid" way to experience school as a professional. 🧠 Key Insight #3: The Wrong Question Is Driving Every PLC in America What's broken: Schools open PLCs by asking "how do we raise reading scores?" — a question so broad it guarantees vague answers and no accountability. The shift: Drill down to a problem statement specific enough to act on, like "our multilingual learners struggle to answer questions about details from an audio presentation of an academic topic." Impact: When the problem is scoped correctly, teams can design targeted actions, measure impact, and actually see what's working — instead of chasing a metric nobody controls. 🎙️ NANCY FREY QUOTES FROM THE RUCKUSCAST "It's not problem solving, it's admiring the problem." — Nancy Frey "85% of the time, one of four approaches was used when data were shared — and none of them were about what to do differently instructionally." — Nancy Frey "The plus is us. There's a collective responsibility and a collective efficacy to what it is that we do." — Nancy Frey "When teams don't understand their collective wherewithal to be able to impact in a positive way, and they're left with going, I don't know what else to do — you can either say it's on me or it's on them. And it honestly is kind of easier to say it's on them." — Nancy Frey "They are your top, your advanced students. They already knew it and they did not benefit from what it was that you taught. Because your pre and your post information looks exactly the same. Those students are also hiding in plain sight." — Nancy Frey "Nothing is lonelier than feeling like you are the only person taking
Her career started in Philadelphia public schools in the 90s, full of idealism and a master's in counseling psychology. A decade later, she was coaching executives in global corporations. Now Sage Hobbs coaches school principals and superintendents on the skill that drives everything else — the ability to have conversations that actually matter. She is the author of Naked Communication: Courageously Create the Relationships You Really Want and the host of the Principal Pep Talks podcast. School leadership research points to strategy, curriculum, data, and policy as the levers that move outcomes. Sage Hobbs will tell you those are all downstream of something simpler: the conversations principals are avoiding. If you've ever softened a message that needed to land hard, or left a difficult conversation for "another time" that never came, this episode is the diagnosis. 🤩 What You'll Learn Why certainty is confused with competence — and what that costs you as a leader. How hard conversations drive change in ways checklists and management systems never can. What "lead with curiosity" actually looks like when a parent is angry or a teacher is underperforming. Why schools that prioritize community above all else outperform schools that prioritize programs. The one reframe that makes difficult conversations feel less like conflict and more like leadership. 🔨 Breaking Down the Old Rules 🧰 Key Insight #1: Hard Conversations Are a Leadership Tool, Not a Soft Skill What's broken: Most principals treat difficult conversations as a last resort — something you escalate to HR or delay until the situation forces your hand. The shift: Conversations are the currency your school runs on; every one is an opportunity for connection, and the willingness to have hard ones is what separates management from leadership. Impact: Teachers feel heard, trust builds faster, and change actually sticks — because the real issue got named instead of managed around. 🧰 Key Insight #2: Certainty Is Rewarded, But Curiosity Is What Works What's broken: The system trains leaders to have answers — uncertainty reads as incompetence, so principals perform confidence even when it costs them the truth. The shift: To lead is to risk; staying curious when someone pushes back, asking "I wonder what's actually going on here" instead of defending a position, is the higher-skill move. Impact: Parents who felt dismissed become collaborators, teachers who seemed resistant reveal skill deficits that coaching can actually fix, and the leader stops fighting fires that curiosity would have prevented. 🧰 Key Insight #3: Community Is Not a Program — It Has to Be Built in Conversation What's broken: Schools bolt community on through assemblies, newsletters, and culture initiatives that live in binders and die in staff meetings. The shift: Community is built through listening — and listening builds trust quickly enough that it actually changes how people show up, especially when things get hard. Impact: In a climate where the anger is "right there, like a live wire," as Sage describes it, principals who lead with genuine curiosity create the only real buffer between a school community and its fracture points. 🎙️ SAGE HOBBS QUOTES FROM THE RUCKUSCAST "Conversations are currency — every conversation is an opportunity for connection, and they're highly effective for building trust and collaboration. And they're free." — Sage Hobbs "To lead is to risk. You can't please everyone. You don't always know the best next steps. You have to be willing to learn and pivot and be wrong — and that runs counter to everything, because you get rewarded for knowing the answers." — Sage Hobbs "Leadership and management are not the same thing, and they're both important. But leadership requires hard conversations, and that's really where change often happens." — Sage Hobbs "Can we lead with curiosity as opposed to assuming that person is incompetent or wrong? I wonder what's going on there. I wonder why they see it that way. I wonder if it's a skill deficit versus an actual incompetency." — Sage Hobbs "If you don't believe that community and connection is central to an organization running well, this book probably isn't for you. I'm not there to
A Chicano educator from Los Angeles has spent nearly 20 years building the infrastructure that schools won't — the kind that catches students before they fall through the cracks. Hector Flores is the CEO of the Latino Film Institute, home to the Youth Cinema Project, a filmmaking mentorship program now operating in 21 California school districts across 61 classrooms. YCP brings professional filmmakers into English classes to guide students from concept to screen over a full school year. The results — in test scores, reclassification rates, graduation, and lives redirected — are impossible to ignore. Find ALIFI at latinofilm.org. Arts integration in schools has been underfunded, undervalued, and cut first for decades. This episode is the case against that pattern — told through data, two schools that are outperforming their affluent neighbors, and a story about a kid living in a motel who just won Best High School Actor. 🧠 What You'll Learn How the Youth Cinema Project uses filmmaking to drive measurable academic gains in English, writing, and student engagement.. Why arts integration consistently outperforms traditional instruction in Title I schools — and two real examples that prove it. What "redefining success" actually looks like inside a classroom — not the bumper sticker version. How high expectations plus creative purpose pulls students away from the wrong path. The three guiding principles Hector would use to build his dream school from scratch. 🔨 Breaking Down the Old Rules 🎯 Key Insight #1: Student Engagement in Schools Requires Creation, Not Consumption What's broken: Schools treat students as passive recipients of content — sit down, absorb, test, repeat. The shift: When students become creators — directing, writing, acting, producing — they develop ownership over their learning that no worksheet can replicate. Impact: More than 78% of YCP students report feeling confident using their voice in the classroom, and teachers are seeing measurable jumps in writing skills within a single semester. 🎯 Key Insight #2: Arts Integration Drives Academic Outcomes in Title I Schools What's broken: Arts programs get cut first in under-resourced schools precisely where student engagement is most at risk. The shift: Schools that fold the arts into core content — not as an elective, but as the engine — are consistently outperforming even the most well-funded campuses nearby. Impact: One Title I high school in the LA area, where every elective is arts-based and integration into core content is a priority, is outperforming the most affluent school in its community on graduation rates and college entry. 🎯 Key Insight #3: Redefining Success Unlocks Student Potential That Test Scores Miss What's broken: Success is defined by what's measurable — test scores, failure rates, attendance — which leaves purpose, confidence, and trajectory entirely off the ledger. The shift: Anchoring success to where students actually are — their identity, their interests, their community — gives them a reason to show up that compliance-based schooling never will. Impact: A senior at a continuation high school, living in a motel with his family, went from headed toward street life to winning Best High School Actor and asking his mom about college careers in film. 🎙️ HECTOR FLORES QUOTES FROM THE RUCKUS-CAST "We firmly believe that students need to be creators and not just consumers." — Hector Flores "Access is everything. When we can bring quality program and meet them where they are — that reinforce that investment in time, talent, treasure leads to impact." — Hector Flores "We need to redefine what success looks like. It's not a new conversation, but if we can anchor it where our students are, then they're going to show up." — Hector Flores "It only takes one person to lead a difference. Had I not walked up to mom, you would not have heard this story." — Hector Flores "Art isn't extra — it's actually essential. It physically shapes the brain, strengthening learning, memory, and executive function." — Hector Flores "Take the first step. If your intentions are aligned with the goals and the purpose — take the first
The man who co-created category design — the strategic framework behind companies like Salesforce, HubSpot, and Drift — has a blunt message for principals: your recruiting ads are announcing that nobody wants to work at your school. Christopher Lochhead is co-author of Play Bigger, Niche Down, and Category Pirates, the wildly popular business newsletter read by some of the sharpest operators in tech and venture. His latest book, Creator Capitalist, makes the case that the creator economy isn't a trend — it's the future of every career, including the ones you're trying to build on your campus. Most principals spend their careers trying to fix a reputation problem they don't realize they have. This conversation with Christopher Lochhead lands like a two-by-four: your school's reputation is built entirely by what people say when you're not in the room, and most of the signals you're sending are saying the opposite of what you intend. The connection between category design, teacher recruitment, AI in education, and what it means to do school different turns out to be a single through-line — and it starts with the courage to be different. 🤩 What You'll Learn Why "we need teachers" recruiting ads tell candidates your school is a bad place to work — and what to say instead How category design thinking applies directly to school leader reputation and teacher retention Why AI makes memorization-focused schools obsolete — and what replaces it The difference between being an entertainer in the classroom and creating scaffolding for student legendary How to build the kind of school halo that outlasts every teacher who passes through your doors 🔨 Breaking Down the Old Rules ✅ Key Insight #1: Your Recruiting Language Is Telling Candidates to Stay Away What's broken: Most schools post "we need teachers" ads with lists of open positions, believing they're being transparent about opportunities. The shift: What gets said in a communication and what doesn't get said are both heard — and the unspoken message of a vacancy list is that nobody wants to work there. Impact: Principals who reframe recruiting around what makes their campus different and what problems they exist to solve go from struggling to fill positions to having more applicants than openings. ✅ Key Insight #2: Reputation Capital Is Everything — Principals Are Building It Whether They Know It or Not What's broken: Educators treat reputation as a soft, unmeasurable byproduct of doing good work rather than as a strategic asset they actively shape. The shift: Reputation is simply what gets said about you when you're not around — and the most effective principals build schools where being hired there carries a career-long halo, the way working at Nvidia does in Silicon Valley. Impact: A school with a strong reputation halo attracts better teachers, retains them longer, and becomes the kind of place parents, students, and staff are proud to talk about. ✅ Key Insight #3: AI Doesn't Threaten Good Teaching — It Exposes Bad Teaching What's broken: Schools are treating AI as a threat to academic integrity while continuing to optimize for test scores and the memorization of existing knowledge. The shift: AI makes existing knowledge close to free, which means the real skill is no longer knowing things — it's learning how to think, create, and build with AI as a tool. Impact: Principals who lead schools where students learn how to learn and create with AI will produce graduates who can find or make a place in the world; those who don't will produce graduates who can't. 🎙️ CHRISTOPHER LOCHHEAD QUOTES FROM THE RUCKUSCAST "The people who make the biggest difference, by definition, are different. Because if you're the same, you fit in. And when you're the same, you don't stand out. And as a result of not standing out, you don't make much of a difference." — Christopher Lochhead "When you put an ad out there that says we need teachers, and here's a list of 200 job openings or whatever it is, what's the unspoken? The unspoken is nobody wants to work here." — Christopher Lochhead "If I'm an educator, I want my school to equal working at Nvidia. Because if somebody qualifies to get into my school, when they go forward in their life and they say, I was a teacher at X, everybody goes, oh, wow, that's a great school. That's a halo." — Christop
Ten years of school leadership podcasting reveals one consistent truth: most principals are doing it alone when they don't have to. In this special anniversary episode, Danny Bauer sits down with co-host Dan Watt to trace the arc from isolated AP to category-defining podcast host — and what he's learned coaching hundreds of school leaders along the way. Dan Watt is a school principal, leadership coach, and Mastermind coach for Better Leaders Better Schools, based in northern British Columbia, Canada. He joined the Ruckus Maker community as a member before stepping into a coaching role, and now co-writes the weekly Ruckus Makers newsletter. He brings a practitioner's lens to every conversation — someone still in the building, still doing the work. Find him through the Ruckus Makers community at ruckusmakers.news. ☑️ What You'll Learn Why Danny started the podcast and what leadership gap drove the decision How the Ruckus Maker Mastermind was built to fill a void no one else in education had addressed The mindset shift that separates thriving principals from burned-out ones What patterns Danny sees repeatedly in the leaders he coaches today Where the Ruckus Maker brand is heading — and why it's bigger than school leadership 🔨 Breaking Down the Old Rules 🧰 Key Insight #1: Working More Hours Is Not a Leadership Strategy What's broken: Districts treat effort and visibility as the measure of a leader's worth — the longer you're on campus, the more you're seen as committed. The shift: Value created and culture built are the real metrics — not hours logged or sleeves rolled up. Impact: Mastermind member Justin stopped seeing more hours as the solution to feeling overwhelmed, found his North Star, and called it transformative. 🧰 Key Insight #2: Isolation Is a Choice, Not a Condition What's broken: Most school leaders wait for the district to provide mentorship, community, or coaching — and the district almost never delivers. The shift: Choosing yourself means actively seeking a community, a coach, and the tools to grow on a weekly basis — not waiting for permission. Impact: When Danny built the Mastermind in 2016, he introduced peer coaching to an industry that had nothing like it; leaders who join stop leading alone. 🧰 Key Insight #3: You Become What You Think About What's broken: Leaders absorb a deficit mindset — kids are broken post-COVID, resources are disappearing, the system is against them — and it becomes a self-fulfilling prophecy. The shift: The Beautiful Constraint mindset asks: given this reality, what needs to be true to accomplish what we want? Impact: Principals who reframe obstacles as constraints to work within — rather than walls to hide behind — lead higher-engagement campuses regardless of what the district hands them. 🗣️ DANNY BAUER QUOTES FROM THE RUCKUS-CAST "The strangest secret is we become what we think about." — Danny Bauer "I no longer see putting in more hours as a solution to this feeling. I very much feel like I'm failing forward with this approach, but I feel like I've found a North Star." — Danny Bauer (quoting Mastermind member Justin) "You can work in isolation and get bumps and bruises and learn from sparring in real life — or you could join a community and hear about everybody else's war wounds and scars, and learn from that without having to go through it yourself." — Danny Bauer "I don't want it to be like a cult of personality. I have an expiration date. And also, I'm only one guy with one perspective, and it's not always the best." — Danny BaueR "Every school leader that wants to grow and meet their potential should join our Mastermind. If you don't want to do that, don't join." — Danny Bauer 🧗♂️ Your Do School Different Challenge Ready to implement? Start here: Tomorrow: Identify one place you're measuring your leadership worth in hours instead of value — and write down what the actual result looks like instead. This Month: Audit your professional development diet: if a conference once a year is your only growth structure, find one weekly or monthly touchpoint — a book, a community, a coach — and commit to it. This Semester: Build or join a peer learning stru
BETTER LEADERS BETTER SCHOOLS is the most downloaded podcast for K-12 school leaders — sitting in the TOP 0.5% of over 2 million podcasts worldwide. Launched in 2015, BLBS exists for one kind of leader: the Ruckus Maker — the principal who refuses to default to the status quo and is creating a campus experience worth showing up for. Every week, host Danny Bauer sits down with the sharpest minds in leadership, learning, and culture. No permission slips required. Turn your commute, your workout, or your chores into the best professional development of your career. Do School Different.
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