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The Brand Building Podcast: Daily Summaries Delivered
by Mark Milutin
Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Apr 30, 202611 min
We Grew This Brand 5X Without Ads - Pebby Forevee Case Study
Most brands are obsessed with acquisition. Paid ads, influencers, SEO… chasing the next new customer. But what happens when retention becomes the main driver of growth? In this case study, I’m breaking down exactly how we helped a DTC apparel brand grow from 51% to over 82% of total revenue coming from retention marketing — while scaling the business 5X in the process. We’re talking email, SMS, push notifications, and direct mail — all working together as a single system. No theory. No fluff. Just real numbers, real timelines, and the exact playbook behind it. If you’re running an e-commerce brand and your retention program isn’t doing this kind of heavy lifting yet, there’s a lot of revenue sitting on the table. LINK TO PEBBY FOREVEE TAPCART CASE STUDY: https://www.youtube.com/watch?v=mul1GEM_XEk&t=7s ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Apr 23, 202631 min
How Top VCs Actually Pick Winning CPG Brands - Chris Wilkerson 51 Ventures
Most founders think raising more money is the goal. It’s not. In this episode, I sit down with Chris to break down what’s actually happening inside CPG right now — from equity deals that don’t make sense anymore, to why smart brands are shifting toward new financing models to scale faster without giving everything away. Chris went from a college athlete with zero experience to building a 7-figure business, stacking advisory equity across dozens of startups, and eventually launching a VC fund investing in the future of health, wellness, and CPG. We get into: Why most founders misunderstand funding What investors actually look for The shift from equity → smarter capital How brands are scaling retail without getting crushed on cash flow And where CPG is heading over the next 5–10 years If you're building a brand, raising capital, or trying to understand how this game really works — this is the conversation you want to hear. Connect with Chris: - https://www.linkedin.com/in/chriswilkerson51/ - chris@51ventures.vc - https://chriswilkerson.beehiiv.com/p/the-first-time-i-have-ever-written-this - https://51ventures.vc/ ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Apr 20, 202628 min
What Happens When Marketers Lose All Their Data? - Justin Cowperthwaite Restore.ai
Most marketers think their ads stopped working. They didn’t. You just lost the data. In this episode, we break down what’s actually happening behind the scenes — how privacy updates, tracking limitations, and browser changes are quietly killing attribution… and what that means for your revenue. If you’re running ecom, using Klaviyo, or relying on paid ads — this isn’t a “nice to know.” This is the reason your numbers don’t make sense anymore. We cover: Why tracking is getting worse every year How much data you’re actually missing (it’s a lot) Why your flows and ROAS are underreporting And who’s really winning because of all this (hint: not small brands) This is one of those conversations that changes how you look at your entire marketing stack. If you care about growth, retention, and not flying blind… watch this. Connect with Justin: Linkedin: https://www.linkedin.com/in/justin-cowperthwaite-3948b48/ Email: justin@getrestore.ai Website: https://getrestore.ai/ ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Apr 17, 202616 min
Peptides Just Got a Green Light — Here's What It Means for Telehealth Marketing
Emergency episode. Today — Thursday, April 16th — RFK Jr. and the FDA announced a major policy shift: 12 peptides are being pulled out of Category 2 and sent to PCAC for formal review starting in July. Names like BPC-157, Epitalon, GHK-Cu, MOTS-c, Semax, and Melanotan II are on the list. This isn't full approval — but it's the clearest signal yet that peptides are moving from the black market into regulated, legitimate clinical pathways. And for Telehealth marketers and operators, this changes everything. In this episode, Mark Milutin breaks down what the shift actually means for growth in the space: why LegitScript certification is about to open up for peptide protocols (and why that's the unlock for paid media on Meta and Google), why ESPs and payment processors will start saying yes instead of no, and why Shopify and other platforms are quietly positioning for this moment. He covers the supply-side explosion coming to Telehealth, the consumer confidence flip that's about to accelerate influencer adoption and soften media narratives, and the branding opportunity for operators who want to build the Nike of longevity instead of another spammy biohacker storefront. Mark also digs into the retention gold mine hiding in this category — why peptides are a repeat-purchase, subscription-native behavior, why lifecycle flows (onboarding, dosage reminders, progress tracking) become the core of the business, and why the savage marketers and operators are going to win this category before traditional healthcare even wakes up. If you caught the earlier episode on why Telehealth brands are getting kicked off Klaviyo, this is the other side of the coin: the platforms are about to open up, the rules are about to get clearer, and the window to move is right now. This feels like e-commerce in 2012 — with 2026 tools. Don't sleep on it. Read the full Press Release: https://www.openpr.com/news/4477253/bread-loaf-s-ceo-mark-milutin-breaks-down-fda-peptide-shift
- Apr 16, 20266 min
Why Telehealth Brands Are Getting Kicked Off Klaviyo
Telehealth brands are scaling faster than ever — and getting kicked off Klaviyo faster than ever, too. In this episode, host Mark Militant breaks down the compliance gray area that's catching up with fast-growing telehealth startups: Klaviyo (and most ESPs) aren't HIPAA compliant, and once your revenue starts climbing, that target on your back gets a lot bigger. Inspired by a recent post from Daniel Budai about a peptide client's migration headache, Mark walks through why this matters, when it starts to matter, and the three enterprise-grade platforms he's recommending to clients right now: Braze, HubSpot Enterprise, and Salesforce Marketing Cloud. He covers the real cost of compliance (spoiler: $35K/year minimum), why brands like Ro, Hims & Hers, and CVS run on Braze, and the lawsuit risk waiting for any telehealth brand marketing to patients without a BAA in place. If you're building in telehealth — or thinking about it — this one's a must-listen before you send your next campaign.
- Apr 9, 202612 min
This Klaviyo Update Is a Game Changer for Ecommerce
Klaviyo just rolled out one of the most important features for ecommerce brands right now — and almost no one is talking about it. In this episode, I break down how Klaviyo’s new social integration (powered by their Gatsby acquisition) is changing the way we grow email and SMS lists in 2026. Instead of relying on popups and website traffic, you can now turn Instagram comments and DMs into high-quality subscribers — natively inside Klaviyo. This is a massive shift toward first-party data and a more scalable way to build retention channels without depending on paid traffic or unstable third-party tools like ManyChat. We’re already testing this at Breadloaf with ecommerce brands, using strategies like giveaways, value-based content, and automated DM flows to convert social engagement into email and SMS subscribers — and the early results are extremely promising. If you’re running a Shopify brand, scaling paid ads, or trying to improve retention and ROAS, this is something you need to be paying attention to. This is where list growth is heading. If you want help implementing this for your brand, book a call with me and I’ll walk you through exactly how we’re using this to grow and scale ecommerce businesses. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Apr 6, 20266 min
Inside a Klaviyo x Breadloaf Ecommerce Event (Full Recap)
We just hosted one of the most fun and valuable events I’ve done in my entire career — a private ecommerce experience with Klaviyo during the Waste Management Open in Scottsdale. In this episode, I break down exactly how we put together “From the Inbox to the Tee Box,” why we focused on a small, high-level group of founders and operators, and what actually happens when you get the right people in the same room — without pitching, without pressure. This wasn’t about selling. It was about building real relationships with people who are actively scaling brands, running paid media, and pushing the limits in ecommerce. If you’re an agency owner, ecommerce founder, or operator, this is the kind of strategy that compounds long-term — and it’s something we’re doubling down on moving forward. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
- Apr 4, 202618 min
Inside the Telehealth Marketing Boom: Teleweath 2026 Miami Event Recap
I just got back from one of the most valuable marketing events I’ve been to in a long time — a private telehealth conference in Miami hosted by some of the top direct response operators in the world. In this episode, I’m breaking down exactly what I saw, what I learned, and why I believe telehealth is becoming one of the biggest opportunities right now for ecommerce brands, media buyers, and anyone in the paid ads space. We’re talking real numbers, real systems, and what it actually takes to scale in this space — from acquisition and creatives to retention, compliance, and high-LTV subscription models. If you’re running an ecommerce brand, scaling ads, or looking for the next big opportunity in 2026, this is something you need to understand. This event completely shifted how I’m thinking about the future of my business — and if you’re paying attention, it might do the same for you. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
About The Brand Building Podcast
Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
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