#110: Live from Summit: Fundraising appeals that work with, not against, human nature, with Kevin Schulman and Stefano Di Domenico
Send us Fan Mail Fundraising appeals are packed with bad habits that refuse to die—bolded words, underlined sentences, multiple hard asks, and financial symbols littered throughout. The data is clear: none of this is actually helping. So what does? This practical, no-fluff session recorded live at the Build Good Summit will strip away ineffective tactics and replace them with a proven, behavioral science-backed approach to crafting appeals that work. This session isn’t theory—it’s speci...
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