52: Bonnie Wan: From Brand Strategy to Life Strategy

Bonnie Wan is a Career Breaker.She spent 30 years in the world of advertising and brand strategy, helping companies get clear on who they are, what they value, and where they’re going. On paper, it was a successful, long-standing career. But behind the scenes, she was navigating the same tension many high-achievers face—trying to hold it all together while something deeper felt misaligned.In a moment of frustration and uncertainty in her personal life, Bonnie turned her strategy work inward and created what would eventually become The Life Brief—a way to get clear on what really matters and make more aligned decisions.In this episode, Bonnie shares how her career evolved from brand strategy to life strategy, how “The Life Brief” helped her make major life and career decisions, and how she ultimately made the leap from a long corporate career into the work she does today. She also shares how she now helps individuals and organizations get “sticky” on what makes them distinctly valuable, so they can focus their time and energy on what truly matters.If you’re feeling stretched thin, questioning your priorities, or trying to figure out what comes next in your career, this episode is for you.Listen now and follow the show for more inspiring stories of career pivots, pauses, and transitions.If this episode resonated, I would love for you to share it with someone who might need to hear it too. Every follow and listen helps me know this work is reaching others and encourages me to keep going. Thank you so much for your support. ❤️Notes:Here’s some links to things we discussed in this episode. Bonnie’s book and website, The Life Brief: https://thelifebrief.com/Bonnie’s upcoming offering: https://www.meawisdom.com/workshop/find-your-f-yes-a-guide-to-no-regrets-living/Brad Kleiner’s Farm to Forest Dinners: https://groundedbycedarroot.com/events-registration/Interested in career coaching with Adriane? Get in touch anytime at: ⁠adriane@adrianeejones.com⁠