#93 How A Mortgage Coach Went From 60 Hour Weeks to 6 | Anthony Marinaccio

Mortgage consultant Anthony Marinaccio, 23 years in lending and still writing his own loans, sat down with me and hit me with a claim I couldn't shake: he does the same volume of business today in under six hours a week that used to take him sixty. We got into the system behind that, from cutting 253 referral agents down to 14 to the consultant who stopped taking his money and told him he was at the wrong company. But the part that stayed with me was a man who built all of that, coming home at the end of a long day to photograph his own housework as proof, and what it finally took for him to file. He was winning awards and getting written up in Forbes while hating every day of it, and what he did next took almost every referral partner he had with it. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Listen to “Anthony Marinaccio” on all your favorite platforms! YouTube: https://bit.ly/4yd5Wtq Spotify: https://bit.ly/4xAngas Join Anthony Marinaccio's Programs for 1:1 Coaching Program, Group Coaching Program,Event, Keynote Speaking, Business Success Tools: https://bit.ly/46Bu78M Connect with Anthony Marinaccio Website: https://bit.ly/4rIJjLb YouTube: https://bit.ly/4yd5Wtq Instagram:https://bit.ly/4y428ut Facebook: https://bit.ly/3TaSpmZ LinkedIn: https://bit.ly/4y7MaQ9 Timestamps 00:00 - Introduction: Mortgage lending and burnout 05:03 - Growing up with four sisters 07:33 - Why he filed for divorce 10:12 - Proving the work at home 13:50 - What contempt does to a marriage 14:39 - Raising daughters around phones 20:32 - Winning awards and hating it 21:30 - Realizing he picked the clients 24:30 - Authenticity as the differentiator 27:09 - Firing your worst clients 28:19 - When revenue costs more than it earns 36:36 - Building a brand people follow 41:47 - How the consulting process works 45:12 - Being at the wrong company 49:35 - Partnering outside real estate agents 51:17 - What a rate drop does to prices 52:53 - Cutting the partner list down 53:55 - Crypto and the mortgage industry 01:00:46 - Whether AI can replace salespeople 01:04:22 - Robots and the future of work Watch the “David Guttman Podcast” every Tuesday at 8 AM EST on YouTube: https://bit.ly/4wpqfCN Connect with David Guttman Website: https://bit.ly/4v6rnKm Instagram: https://bit.ly/4v2ALyr TikTok: https://bit.ly/4gP3hjI Facebook: https://bit.ly/4y2VZze X: https://bit.ly/4v3Xfza LinkedIn: https://bit.ly/4awQRJv SUBSCRIBE TO: https://www.youtube.com/@RealDaveGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v