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The Flower Files: The Wildly Native Podcast: Daily Summaries Delivered
by Liza Goetz
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago43 min
Ep 117 - Starting a Business With a Tax Pro
Your receipts are either protecting your profit or quietly costing you money. In this episode, we’re back with accountant Shannon Everhart to break down what small business owners actually need to know about tax write-offs, documentation, and staying prepared if the IRS ever comes knocking. From faded thermal receipts to mileage logs and digital recordkeeping, we share simple systems that make bookkeeping feel manageable instead of overwhelming. We also zoom out into the bigger financial pict...
- 1 weeks ago46 min
Ep 116 - Real Talk With An Accountant About How To Navigate Start-Up Of A Business
You can be incredible at your craft and still get tripped up by the money behind your business. In this episode, I’m joined by tax pro Shannon Everhart to break down the financial foundations every new entrepreneur needs—from the “first dollar” rule to choosing between a sole proprietorship, LLC, or S corp. We simplify what each structure really means so you can make decisions with clarity, not confusion. We also cover the practical details that protect your time, money, and peace of mind—sep...
- 2 weeks ago31 min
Ep 115 - Your First Sale - Now What?
Your first sale is a rush—then the real questions begin. In this episode, we step into the greenhouse to talk through what “next” actually looks like on a working flower farm, from seed starting and temperature control to season extension and crop timing. We also get honest about reinvesting early profits and why scaling too fast—without the right infrastructure—can quietly stall your growth. From hoop houses and irrigation to hard lessons in crop timing, we share what expansion really costs ...
- 3 weeks ago34 min
Ep 114 - Toxic vs Tail-Safe: A Veterinarian Explains Garden & Bouquet Risks
A single flower can turn into an ER-level problem when you live with a curious cat or a dog that treats the yard like a buffet. In this episode, I’m joined by Dr. Maddie Schofield of Chestertown Animal Hospital to walk through the real risks hiding in spring gardens and everyday arrangements—from toxic plants and fertilizers to the subtle symptoms that signal when something isn’t right. We break down what to watch for and how to respond with clarity instead of panic. Inside the home, we focus...
- May 5, 202632 min
Ep 113 - Edible Florals - What to Buy and Plant Now For a Great Harvest!
Edible flowers can be a high-margin win or a frustrating source of waste—it all depends on whether you grow them with a plan. In this episode, we show you how to design an edible flower garden around function and end use, so every plant has a purpose beyond “pretty.” From flavor and shelf life to harvest windows and yield, we break down how to choose varieties that actually perform in the kitchen and in the market. We also map out the system behind the stems—fresh versus dried products, succe...
- Apr 28, 202644 min
Ep 112 - Ellen Frost - Local and Sustainable Flowers
Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regional wholesale hub that connects growers and florists, proving American-grown flowers can compete when logistics and education align. We explore how an industry shaped by imports lost its sense of seasonality and what it takes to rebuild it. From weekly buying rhythms and post-ha...
- Apr 21, 202624 min
Ep 111 - Spring Clean-Up Of Your Garden - What To Trim And What To Keep
Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds take over. In this episode, we take a smarter approach to spring cleanup, grounded in one simple truth: not everything that looks dead is dead, and timing matters more than tidiness. You’ll learn what to cut now, what to compost, and when disease means removal—not recycling. We also focus on what to leave, from hollow stems t...
- Apr 14, 202621 min
Ep 110 - “Market Booth Magic: How We Stop Shoppers in Their Tracks”
Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with practical strategies that cut through the noise of a busy market. From layout and product grouping to signage and pricing, we show how to create a booth that feels clear, magnetic, and easy to shop. We also get into the human side of selling—your presence, your energy, and how s...
About The Flower Files: The Wildly Native Podcast
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.
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The Flower Files: The Wildly Native Podcast publishes weekly. Our AI generates a summary within hours of each new episode.
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The Flower Files: The Wildly Native Podcast covers topics including Leisure, Education, Business, Entrepreneurship, Garden, Home & Garden. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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