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The Flower Files: The Wildly Native Podcast: Daily Summaries Delivered
by Liza Goetz
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago41 min
Ep 134 - Pollinators In A Backyard Garden - Real Talk With Cindy King From The Mill
A thriving pollinator garden doesn’t have to become another chore list. In this episode, I’m joined by certified professional horticulturist Cindy King to explore what really creates a healthy habitat—from stronger soil and thoughtful sun exposure to native plants, host plants, and season-long blooms. We also talk about why letting your garden stay a little wild can be one of the smartest things you do. From leaving hollow stems for native bees to choosing powerhouse plants like mountain mint...
- 1 weeks ago37 min
Ep 133 - The Biggest Flower Growing Secret: Spring Starts In Fall
Spring flowers don’t start in spring—and understanding that can completely change the way you plan your garden. In this episode, we break down why fall is the ideal time to establish many of your earliest blooms, from hardy annuals like larkspur, nigella, snapdragons, and sweet peas to spring bulbs and ranunculus. You’ll learn how cooler temperatures, steady moisture, and strong root development set the stage for an earlier, more abundant spring. We also dive into the details that make fall p...
- 2 weeks ago36 min
Ep 132 - Before You Buy a Floral Cooler, Watch This
Cold storage can protect an entire harvest—or ruin it when you get it wrong. In this episode, I’m joined by Julia from CoolBot to break down what flower growers really need to know about building reliable, affordable cold storage. From DIY coolers and turnkey systems to insulation, sizing, and temperature control, we explore how to create a setup that protects flower quality while giving your farm room to grow. We also dive into the details that matter once the cooler is running, including Wi...
- 3 weeks ago58 min
Ep 131 - Beneath Our Feet - Why Soil Conservation Matters
Soil can look ordinary until you realize it can disappear in a single season and take generations to rebuild. In this episode, we sit down with Jenny to explore soil conservation in a practical, approachable way—from the lessons of the Dust Bowl to the work local conservation districts do today to support farmers, gardeners, and landowners. We also connect healthy soil to healthy waterways, especially in the Chesapeake Bay watershed, where every growing decision has a broader impact. From cov...
- Sep 1, 202640 min
Ep 130 - So I Want To Sell Edible Flowers, How Do I Get Started?
Your farm idea might be brilliant—but can you actually bring it to market without getting buried in permits, licenses, and unexpected costs? In this episode, we're joined by Martin from the Maryland Department of Agriculture to explore what value-added agriculture really means, from agritourism and on-farm experiences to packaged products and new revenue streams. We break down the regulations, permits, and planning that every farm business should understand before investing time and money. We...
- Aug 25, 202650 min
Ep 129 - The Business Of Big Flowers An Honest Conversation With Sarah Campbell
Social media asks florists to be designers, marketers, content creators, and trend forecasters all at once—and the pressure can be overwhelming. In this episode, we sit down with Sarah Campbell of Intrigue Designs and Intrigue Teaches to talk about balancing creativity with visibility, sharing knowledge in an industry often shaped by gatekeeping, and building a floral business that can thrive both online and off. If you've ever wondered whether social media is helping your business or drainin...
- Aug 18, 202630 min
Ep 128 - The 20% of Flower Farming That Makes 80% of Your Profit
Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a working cut flower farm and uncover which crops, customers, and activities actually move the business forward. From fieldwork and farmers markets to weddings and marketing, we look at the difference between simply staying busy and making meaningful progress. We also get honest about workhorse crops, flowers that don’t earn t...
- Aug 11, 202635 min
Ep 127 - Is It a Bug or a Disease?
Holes in leaves, yellowing, black spots, and sudden decline can make it tempting to reach for a spray bottle—but the right diagnosis always comes first. In this episode, we show you how to identify the difference between pests, diseases, and environmental stress by looking beyond a single damaged leaf and reading the bigger picture. You'll learn how weather, watering, and growing conditions can mimic plant problems, helping you avoid unnecessary treatments and make more confident decisions. W...
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About The Flower Files: The Wildly Native Podcast
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.
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