Episode 14 - The Psychology of Business Growth: Confidence, Decisions & Taking Bigger Risks

Business growth is not only about strategy, capital, marketing, or sales. It is also about the psychology of the founder making the decisions. In this episode of The Founder’s Unwritten Story, Jonathan Traut explores the psychological side of entrepreneurship and what happens when founders face bigger opportunities, greater uncertainty, and higher levels of risk. We’ll explore entrepreneurial confidence, decision-making under uncertainty, calculated risk, fear of failure, imposter syndrome, comparison, resilience, ambition, and the mindset required to lead a growing company. Jonathan also explains why successful founders don’t eliminate fear—they learn how to make good decisions while fear is present.