The Futur with Chris Do

How to Close Clients as the Underdog w/ Chris Do | Ep 439

June 24, 2026·15 min·5-min readnarrativesports
Podzilla Summary (5 min)
TLDR
This episode unpacks the legendary 1984 Nike pitch to sign Michael Jordan, revealing how Sonny Vaccaro and Michael’s mother, Deloris Jordan, flipped the script on corporate giants by exploiting competitors’ weaknesses and demanding unprecedented terms — including royalties — that redefine

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Mentions

Books, people, and resources mentioned in this episode.

People

Chris DoSonny VaccaroMichael Jordan

Books

Air

Companies

NikeAdidasConverse

Topics

BrandingEntrepreneurshipMarketingNbaNegotiation

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