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Books, people, and resources mentioned in this episode.

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

Personal Brand vs Reputation w/ Matt Essam | Ep 429

How to Build a Standout Brand w/ Mo Ismail | Ep 421

Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

Stop Doing Everything w/ Mo Ismail | Ep 426

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
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From Rock Bottom to 2 Exits and a New Brand Built on Discipline | Ep. 392 with Michael Chernow Founder of Kreatures of Habit
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