
I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too. Last year I wired Myron Golden over $375,000 to be one of his VIP clients for the year and I’ll tell you right up front that I’ve made over $2M in additional revenue running the plays he gave me. But the money isn't the most important thing I got. It was a principle that changed the moment I hit "send." on the wire. It's the reason most people never get results from coaching, and I'll show it to you in this episode. Chapters 00:00 Introduction: The Power of High-Ticket Coaching03:57 The Role of Content in Building Trust and Pre-Selling08:12 The Psychology of Buying: Worthiness and Self-Value11:51 The Experience of Buying a $375K Coaching Program16:02 The Importance of Demonstrating Worth and Confidence20:07 The Paradox of Leaning Out to Attract Buyers23:56 Lessons from Graham's $375K Investment in Myron25:59 Group Coaching vs. One-on-One: The Value Shift27:52 Selling Payoffs, Not Pieces: The Core of High-Ticket Offers29:59 The Power of Selling in Terms of Results and Payoffs31:52 The Paradox of Being Lean and Confident in Sales34:07 The Mindset of Abundance and Self-Worth in Sales35:55 The Impact of Your Attitude and Confidence on Sales37:50 The Results of Investing in High-Level Coaching40:13 The Importance of Doing the Work and Modeling Success42:01 Why Better Coaches Cost More and Deliver Faster Results43:52 The Power of Attention and Focus in Coaching46:06 The Role of Content in Pre-Selling and Building Trust47:54 The Value of Continual Learning and Growth50:07 Resources for Building Your High-Ticket Business 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.

Become Irresistible in Your Industry (Steal This Formula)

Is It a Sin to Want More? (A Christian's Honest Answer)

Become a Part-Time Millionaire (Three Things You Must Do)

$20 Million Of Sales Advice In 34 Minutes
Free AI-powered recaps of The Graham Cochrane Show and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.