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The Influence Factor by The Influencer Marketing Factory: Daily Summaries Delivered
by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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- 3 weeks ago23 min
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors. The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes: Introduction to Kirby Co-Creation and Collaboration with Influencers Balancing Brand Guidelines and Creator Authenticity Experiential Marketing and Brand Ambassador Trips Managing Campaigns and Metrics Effectively Integrating Influencer Marketing into Broader Strategies Future Trends in Influencer Marketing Building Community IRLCheck out some of our previous episodes!How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg Fass
- Apr 22, 202625 min
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships. She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity. The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes: Introduction to Lisa The Evolution of Creator Partnerships Balancing Authenticity and Scale Cultural Relevance and Collaboration Engaging with Gen Z and Campus Ambassadors The Shift to Authorship in Creator Marketing Future of Brand-Creator PartnershipsCheck out some of our previous episodes!How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg Fass<a href="https://podcasts.apple.com/ph/pod
- Apr 1, 202626 min
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement. He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: Introduction to Robin Ross Robin's Mission, Achievements, and Purpose The Emergence of Social Media at Costco Navigating Customer Feedback and Engagement The Balance of Brand Identity and Trends Content Strategy: UGC and Employee Contributions Adapting to Different Social Media Platforms The Future of Long-Form Content Conclusion and Future Insights Check out some of our previous episodes! How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds) Inside Etsy’s Creator Ecosystem w/ Monty Montalto AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Mar 4, 202626 min
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities. Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for brands, and highlights the importance of balancing performance goals with creator autonomy. She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today’s digital landscape. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: - Introduction to Sarah - Do's and Don'ts in Affiliate Creator Communities - Balancing Performance and Creator Autonomy - Incentive Strategies for Affiliate Engagement - Selecting the Right Influencers for Your Brand - Adapting to Consumer Expectations in Influencer Marketing Check out some of our previous episodes! Inside Etsy’s Creator Ecosystem w/ Monty Montalto From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton (Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Feb 18, 202628 min
Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
In this episode of The Influence Factor, Alessandro Bogliari chats with Alessandra Catanese, CEO of Smosh, to discuss the brand’s evolution from a single website to a major force in the creator economy. She shares Smosh’s mission to create comedy rooted in friendship, reflects on milestone achievements - including Guinness World Records and awards - and highlights the power of community in shaping content. Alessandra also explores the merging of traditional and digital media, how Smosh is investing in premium content, and how she balances creative freedom with business strategy to keep the brand relevant in a fast-moving industry. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: - Introduction to Smosh and Alessandra - Celebrating 20 Years of Smosh - Evolution of Digital Entertainment - The Merging of Traditional and Digital Media - Engaging with Audience Feedback - A Day in the Life of a CEO at Smosh Check out some of our previous episodes! Inside Etsy’s Creator Ecosystem w/ Monty Montalto From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton (Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Jan 28, 202625 min
How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan Sullivan
In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture. Siobhan shares how influencers, global communities, and in-person events shape today’s anime industry, while highlighting the power of co-creation and community-driven storytelling. She also explores how Crunchyroll connects with fans worldwide and what’s next for anime in the creator economy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: - Introduction to Siobhan Sullivan - Building Fandom in Anime - Influencer Marketing and The Creator Economy - In-Person Events and Community Engagement - Anime’s Global Audience Reach - The Future of Crunchyroll and Anime Marketing Check out some of our previous episodes! Inside Etsy’s Creator Ecosystem w/ Monty Montalto From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton (Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Jan 7, 202627 min
How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt
In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem. She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation. Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: - Introduction to Emily Rutt - Building a Community-Driven Social Ecosystem - The Shift to 'Always-On' Influencer Program - Identifying the Right Creators for Long-Term Partnerships - The First to Finish Activation and Its Impact - Future Trends in Creator Partnerships and Social Media Check out some of our previous episodes! Inside Etsy’s Creator Ecosystem w/ Monty Montalto From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton (Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Dec 10, 202524 min
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy. They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy’s Creator Collective and partnership approach. The conversation also dives into long-term relationships with creators, co-creation strategies, and what’s on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: - Introduction to Dan - The Evolution of the Commerce Funnel - Creators and Their Stories - Etsy's Creator Collective and Partnerships - Long-Term Relationships with Creators - Co-Creation Strategies - Future Plans for 2026 Check out some of our previous episodes! How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy) Audience-First Content Strategies w/ Dace de la Foret (Nationwide) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton (Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
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About The Influence Factor by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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