The SCALE Framework for Making Bigger Business Decisions

The biggest opportunities rarely arrive with complete certainty. Sometimes they look inconvenient, risky, or completely outside the way you normally operate. The challenge is knowing whether you’re looking at a reckless gamble or a calculated opportunity to grow. In this solo episode of The Joe Jaap Podcast, Joe Jaap shares the story of a decision that opened an important chapter in EmoryDay’s growth and the framework he now uses to think through opportunities: SCALE. Signal. Capacity. Appeti...