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The Korean Beauty Show Podcast: Daily Summaries Delivered
by Lauren Lee
Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY, as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients, and trends you’ll be seeing next in beauty, as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
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- 3 weeks ago18 min
The Business Behind Olive Young (Part 1)
Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare. Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subject of a case study, and what global retailers can learn from its approach to merchandising, supplier relationships and brand building. Plus, Lauren explores why Olive Young's "beauty playground" concept resonated so strongly with Korean consumers, the role of Korea's OEM/ODM ecosystem in its success, and why supporting emerging brands has been central to the company's growth. For full show notes and resources, visit: stylestory.com.au/blogs/podcast Brands Mentioned in This Episode Olive Young Missha Etude House Innisfree Nature Republic The Face Shop Skin Food TonyMoly Rom&nd Torriden Connect with Lauren Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty YouTube: youtube.com/@thekoreanbeautyshowpodcast Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis Shop Jelly Ko: jellyko.com Affiliate Disclaimer Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. A Small Request If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.See omnystudio.com/listener for privacy information.
- Jun 25, 202627 min
Olive Young Launched in the US and People Are P*ssed
Lauren shares the latest K-Beauty industry news, including Olive Young’s much-anticipated US launch, why fans are frustrated with the brand and product lineup, Kendall Jenner becoming the face of Anua, and Korea’s regulators cracking down on Dr.G and Medicube’s advertising claims.Plus, Lauren shares her thoughts from the APAC Beauty Trends Report, what she’s been working on lately, and some of her favourite K-Beauty finds for June 2026. For full show notes and resources, visit:stylestory.com.au/blogs/podcast Question of the Month: Do you recommend overnight sheet masks? Products Mentioned in This Episode Hera Dual Volume & Serum Mascara Aestura Atobarrier 365 Body Lotion Espoir Strobing Highlighter Connect with Lauren Take a Korean style skin analysis:https://jellyko.com/pages/ai-skin-analysis Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty YouTube: youtube.com/@thekoreanbeautyshowpodcast Shop Jelly Ko: jellyko.com Affiliate Disclaimer Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. A Small RequestIf you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.See omnystudio.com/listener for privacy information.
- Feb 18, 202639 min
K-Beauty Is Growing Up: What That Means for 2026
Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s next phase, what happens when hype and expectations aren’t managed properly, and why trust is becoming the real currency of global growth. For full show notes and resources, visit STYLE STORY Question of the Month A listener asks: How strict are skincare expiration dates? Is two years past expiry too long? Why do products often last far beyond the printed date? Products Mentioned in This Episode SANA Nameraka Honpo Soy Milk Isoflavone Wrinkle Eye Cream Aestura Retinoid Eye Serum COSRX AHA BHA Vitamin C Booster Serum Connect with Lauren Take a Korean style skin analysis:https://jellyko.com/pages/ai-skin-analysis Book a Consultation:stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty YouTube: youtube.com/@thekoreanbeautyshowpodcast Work with STYLE STORY:stylestory.com.au/pages/contact-us Shop Jelly Ko:jellyko.com Affiliate Disclaimer Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. A Small Request If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.See omnystudio.com/listener for privacy information.
- Jan 28, 202626 min
Exposing the Worst K-Beauty Products I Tried in 2025
Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die in 2026, focusing on how hype, sensation and viral appeal often break down when products meet real skin. For full show notes and resources, visit STYLE STORY This episode covers: The positioning of grinding cleansing balms on social media versus actual use Cheilitis (inflammation of the lips) being linked to one of Korea (and Lauren’s) most beloved lip tints Why “mineral” sunscreen marketing can be misleading and why it matters for those with sensitive skin and conditions like rosacea How K-Beauty marketing increasingly rewards spectacle and sensation over routine-friendly design Lauren also explains why these experiences are not isolated product failures, but oftentimes symptoms of a broader K-Beauty marketing problem. In the last few years a lot of products have been optimised for novelty, texture shots and performance on short form social media rather than optimised for daily use. This episode is not about shaming brands or people who might love the products but about understanding how skincare claims, formats and ingredient choices interact with real skin biology. Products Mentioned in this Episode Dr. Melaxin Eyephalt Cream Grinding cleansing balms Rom&nd lip tints Some By Mi mineral sunscreen Connect with Lauren Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty YouTube: youtube.com/@thekoreanbeautyshowpodcast Work with STYLE STORY: stylestory.com.au/pages/contact-us Shop Jelly Ko: jellyko.com Affiliate Disclaimer Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. A Small Request If you use insights, details or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.See omnystudio.com/listener for privacy information.
- Jan 22, 202632 min
K-Beauty Marketing Trends That Need to Die in 2026
K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examines the K-Beauty marketing trends that need to die in 2026 and why they matter for consumer trust, regulation and skin health. This episode covers: How exosome skincare lost its scientific meaning and why Korean regulators intervened Why topical PDRN marketing blurred the line between cosmetics and injectable treatments The ongoing misuse of spicules marketed as “microneedling in a bottle” How oversized skincare PR stunts promote overconsumption and environmental waste Why skincare theatre and viral gimmicks undermine skincare education and credibility Lauren also explains how misleading skincare marketing creates regulatory risk, confuses consumers and has the potential to damage long-term trust in the Korean beauty industry. For full show notes and resources, visit: stylestory.com.au/blogs/podcast Connect with Lauren Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty YouTube: youtube.com/@thekoreanbeautyshowpodcast Work with STYLE STORY: stylestory.com.au/pages/contact-us Shop Jelly Ko: jellyko.com Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis Affiliate Disclaimer Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. A Small Request If you use insights, frameworks or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.See omnystudio.com/listener for privacy information.
- Nov 13, 202535 min
Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry
Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025. Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry CONNECT WITH US Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast Shop Jelly Ko: jellyko.com.au K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ BRIEF SUMMARY What exosomes are vs how beauty marketing uses the term Why exosomes are trending Evidence so far and the limitations Human-derived vs plant / milk / synthetic vesicles Regulation round-up Takeaway: real science meets marketing hype See omnystudio.com/listener for privacy information.
- Oct 8, 202537 min
From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained
Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it. Plus, we’re exploring how refill packs are changing the way we travel with skincare and the new stat proving Australia’s K-Beauty obsession and what it means for global trends. A listener wants tips for dry hands, fading stretch marks and affordable hair care that actually works. Lauren also gives her honest reviews of the best Korean makeup fixers and how to find the perfect skin clinic if you're heading to Korea for treatments. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/from-viral-to-vulnerable-the-rom-nd-lip-tint-controversy-explained CONNECT WITH US Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancyInstagram: instagram.com/lauren.kbeautyTikTok: tiktok.com/@stylestory_kbeautyThreads: threads.net/@lauren.kbeautyWatch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcastShop Jelly Ko: jellyko.com.auK-Beauty Newsletter: stylestory.com.au/pages/free-gift-signupProduct Finder Quiz: Find your perfect K-Beauty product Products Mentioned in this Episode: So Natural All Day Tight Make Up Setting Fixer General Mist Mini Jung Saem Mool Essential Mool Micro Fitting Mist Tsubaki Fino Hair Mask Fino Hair Oil Dr Jart Ceramidin Hand Cream <a href="https://www.amazon.com/ATOPALM-Postpartum-Elasticity-Improvement-Moisturizing/dp/B07RWNS7CP?crid=20KM4LGXX8DNJ&dib=eyJ2IjoiMSJ9.ysRnuhw0LV1OG8Uo3rv_WW0SvCT8rsQT_KUdl4pThlAZUtfLTpqOVWLQusLe2jXBwUfRnyNGexNX0M9OYi9vuCc-aDTHHAuPgwizlFfPS2dVIS5US_MU6yUrdtmsxzPjASpY5EhPq3amWPB2DTur4GsA58o-P-GJ3g-uoPwLlqBrudAsniAI0Qglci4N1L6eTl8WBMwm_87IU4HCoitPPds2DGLUnfTI7UGHUs8_WY2W1KmhYl0Q8k09yFuokglXK2t4MPoQUtYOdxYE4VFG6P0DlxGtbwoWEQrjLJa7T60.8fEuYQbB28DTCuoXW8cX9xcB-mtH-I4UnPjL5Pt0xD8&dib_tag=se&keywords=atopalm+maternity+care+stretch+mark+cream&qid=1759751849&sprefix=atopalm+maternity,aps,312&sr=8-1&linkCode=sl1&tag=kbs097-20&linkId=7a9213c3cfb460d05c76789133c21034&
- Sep 9, 202531 min
How K-Beauty is Transforming Professional Beauty (Expo Recap)
K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including: Why exosomes are everywhere (and what you really need to know) How professionals are adopting K-Beauty systems, not just products The rise of scalp care and the “skinification” of hair The Korean Lash Lift and what sets it apart For full show notes and resources, visit STYLE STORY. Products Mentioned in this Episode: Cherry Blossom Sleeping Mask, which sold out on Day 1. Gelato Glaze Lip Mask, which sold out on Day 2. CONNECT WITH LAUREN Book a K-Beauty Consultation: stylestory.com.au/pages/k-beauty-consultancyInstagram: instagram.com/lauren.kbeautyTikTok: tiktok.com/@stylestory_kbeautyThreads: threads.net/@lauren.kbeautyYouTube: youtube.com/@thekoreanbeautyshowpodcastShop Jelly Ko: jellyko.com.auTake Our Skin Quiz: https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/ Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysisSee omnystudio.com/listener for privacy information.
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About The Korean Beauty Show Podcast
Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY, as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients, and trends you’ll be seeing next in beauty, as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
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