Ep 164: You Don't Need More Leads—You Need Better Follow-Up with Jono Long

In this episode, Josh Parnell and co-host Bobby McGraw interview Jono Long, CEO of Leads Near Me, about his journey from youth ministry to leading a digital marketing agency serving independent auto repair shops. Jono shares how he learned marketing through hands-on experience, eventually selling his first agency before partnering to acquire Leads Near Me. The conversation explores leadership, team culture, coaching, decisive action, and why many shops don't have a marketing problem—they have a customer follow-up problem. Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.  Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.  Visit https://integrity1auto.com to learn more about Integrity 1st Car Pros, and https://www.Integrity1Franchise.com to complete the Franchise Fit questionnaire. Optimize Labor. Unlock Capacity. For less than $5 a day per technician, improve absorption rate, increase ELR, and give your techs the career pathway that keeps them engaged and in the bay. Book a demo today!  https://meetings.hubspot.com/jen-grimes/demo-meeting?utm_campaign=41778739-Limitless+Leadership&utm_source=Limited+Leadership&utm_medium=LL+referral&uuid=57616c84-28ec-48d0-9a44-7b64074e5d8c Timestamps 00:00 Youth Pastor to Marketing 00:33 Podcast Welcome and Guests 03:21 Sponsor Break and Backstory 04:59 From Ministry to Agency CEO 11:08 Leadership Lessons and Speed 13:48 Overcoming Imposter Syndrome 17:38 What Leads Near Me Does 18:56 Leads vs. Follow-Up Problems 21:05 Building Culture and Psychological Safety 30:21 Coaching and Trusted Advisors 34:17 "Money Loves Speed" 38:15 Creating a Customer Wow Factor 40:18 Final Takeaways and Wrap Up  I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.For more information, please visit https://www.limitlessleadership.co.