Ep 181: Your Profit Problem Might Actually Be a Leadership Problem with Michael Rosenberger

In this episode, recorded live at the 2026 ASTA Expo in Raleigh, NC, Josh Parnell sits down with Michael Rosenberger, CEO of ShopFix Academy and a two-shop owner in Dallas with 30 years of experience in the automotive repair industry. Michael shares his journey from ShopFix member to coach to CEO, including how ShopFix training helped him rapidly increase sales during a cash crisis. He also discusses the leadership challenges that followed the tragic death of ShopFix founder Aaron Stokes and what it meant to step up during a difficult season. Michael breaks down his “Profit Pitfalls” session, explaining how profitability is shaped by daily decisions and how common pitfalls often come down to leadership, discipline, and accountability. He shares why advisors should be held accountable for gross profit per hour, pricing, and turning marketing efforts into car count, while owners need to maintain consistent financial rhythms. Michael also defines leadership as doing the right things when no one is watching and shares Aaron Stokes’ powerful mantra: “I will lend you confidence at 0% interest forever.”Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.Learn more about Promotive or start your next search at https://www.gopromotive.com.Timestamps:00:00 Pressure Reveals Leaders00:30 Podcast Liftoff Intro01:03 Live Expo Guest Intro01:57 Sponsor Break Hiring Marketing03:27 Michael Background ShopFix04:26 From Broke to Breakthrough06:23 Stepping Up After Tragedy10:04 Sponsor Break Shop Tools12:37 Profit Pitfalls Accountability14:46 Fear Avoiding Hard Talks16:19 Owner Rhythms Discipline19:04 Fix Owner Fix Shop19:44 Connect With ShopFix20:32 Leadership Rapid Fire21:34 Lending Confidence Quote23:10 Closing Thanks Signoff  I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.For more information, please visit https://www.limitlessleadership.co.