
Linda Khzam joins Bill Kanasky, Jr., Ph.D. for part two of their discussion on anchoring and counter-anchoring. Linda begins by talking about the focus groups CSI has been doing to test voir dire questions and also focus groups testing opening statements. Linda and Bill describe the goals for the disruptive voir dire system, the questions asked of the mock jurors to help identify the questions that work and those that don't, as well as the indoctrination that is necessary to tie voir dire to opening statements. Lastly, Linda and Bill talk about setting up the topic of anchoring and counter-anchoring in voir dire and then addressing anchoring in your opening and how to handle there and in closing.
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#331 - Using Early Jury Research to Guide Discovery

#330 - Conducting Jury Research on Highly Sensitive Cases

#329 - Reptile Question Sequencing - The Risk Is In The Setup

#328 - The Do's and Don'ts of Jury Research in Medical Malpractice Cases
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