SECRETS OF MARKETING WITH BLAIR RICH

BLAIR RICH, Chief Marketing & Commercial Officer at Legendary Entertainment, drives marketing, branding and communications, emphasizing new technologies and data analytics. Earlier, she was President and Chief Business Officer of Virgin Galactic's Commercial and Consumer Operations, leading marketing for the groundbreaking Unity 22 spaceflight. Blair served over 20 years at Warner Bros., rising to President of Worldwide Marketing, heading a global team of over 700 and marketing hundreds of titles in Theatrical and Home Entertainment, including franchises Harry Potter and the DC Multiverse. Host Jason E. Squire is Professor Emeritus, USC School of Cinematic Arts, and Editor of The Movie Business Book. Music: “The Day it All Began and it All Ended” by Pawel Feszczuk (License: CC by 4.0)