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by Jonny Amos
The Music Business Buddy is a podcast about the future of music careers.Each episode explores how artists and creators are navigating today’s evolving music industry — from AI and streaming to publishing, sync licensing, branding and fan growth.Featuring conversations with music executives, creatives, entrepreneurs and innovators, the show offers practical insights into how the modern music business really works.The Music Business Buddy is hosted by award winning UK based music professional Jonny Amos. Author of The Music Business For Music Creators (Routledge, 2024), Jonny is a music industry consultant, artist manager, producer and educator.
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When you approach crowdfunding with a plan, it becomes one of the most powerful tools an independent artist can use to fund an album, a tour, a music video, or the next career step without handing over control. I am joined by Ella Kuijpers and Remy Van Leeuwen, the founders of Crowdable; a crowdfunding platform built specifically for music. Remy and Ella kindly explain why their work is as much about hands on strategic support as it is about raising capital, and what “success” looks like beh...
Episode 100 is a landmark for me, so I went back through the first 99 conversations and pulled out the 10 biggest lessons I want every music creator to use into 2026. If you make songs, release recordings, or collaborate with anyone at all, this is the practical checklist that helps you protect your work, get your royalties paid, and avoid the silent mistakes that cost artists money for years. We start with the unglamorous stuff that decides whether you get paid: song splits, ownership...
Royalties don’t disappear, they get stuck. When the data can’t identify you, the system can’t pay you, even if the money has been collected. That’s why I wanted to bring on Amit Dubey from Beat Street Music and Publishing in Mumbai, India; a specialist in the unglamorous back end of the music business - rights documentation, metadata accuracy, publishing administration, royalty tracking, and recovery. We dig into how India’s music rights ecosystem compares with the UK and US, starting ...
Confusing distribution with publishing is one of the fastest ways to lose time, miss money, and second guess every release decision you make. I’m Jonny Amos - host of The Music Business Buddy and I’m stripping it back to basics so you can clearly separate what a music distributor does from what a music publisher does, without the jargon and without the myths. We start with the core distinction the industry actually cares about: the sound recording (master rights) versus the underlying song (...
China can look like the biggest opportunity in music and the easiest place to get lost. I sit down with Jonathan Heeter, who runs Middle8, an outsourced China division for Western labels and artists, to translate what actually works on the ground and what Western playbooks get wrong. We map the Chinese music streaming landscape through Tencent’s QQ Music ecosystem and NetEase Cloud Music, then dig into why discovery algorithms can feel more sophisticated while staying stubbornly opaque. The ...
The fastest way to stall a music career is to build a following you can’t reach. I sit down with Jack McCarthy from IndieX to get practical about artist ownership: how attention becomes data, how data becomes relationships, and how relationships become reliable income that does not vanish between releases and tours. We talk through a simple framework that turns the fuzzy idea of a “fan base” into something you can measure and improve: audiences on social platforms, contacts on your email lis...
You can feel the right track in your bones, but finding it inside a giant catalogue can still be painfully slow. That gap between what we mean and what search engines can understand is where sync licensing briefs stall, temp tracks take over, and great back catalogue gets left behind. I'm joined by Tiangu Zhu, founder of Songpot, to unpack a simple but ambitious goal: building AI that truly understands music as a language, not just as metadata. We talk through the real-world problems music s...
The leap from making songs to building a career isn’t magic — it’s momentum you can engineer. I pull back the curtain on how to launch a brand-new artist from zero data to investable, using a practical framework that blends creative clarity with disciplined execution. No hype, no guesswork, just a repeatable path that lowers risk and raises opportunity. I start by nailing the lane: genre, subculture, and the core emotional promise that tells fans who you are at a glance. From there, we move ...
The Music Business Buddy is a podcast about the future of music careers.Each episode explores how artists and creators are navigating today’s evolving music industry — from AI and streaming to publishing, sync licensing, branding and fan growth.Featuring conversations with music executives, creatives, entrepreneurs and innovators, the show offers practical insights into how the modern music business really works.The Music Business Buddy is hosted by award winning UK based music professional Jonny Amos. Author of The Music Business For Music Creators (Routledge, 2024), Jonny is a music industry consultant, artist manager, producer and educator.
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