The $100M Founder Who Solved Social Media for Business (w/ Leila Hormozi)

In this live interview, Leila Hormozi — co-founder of Acquisition.com and one of the sharpest operators in business today — breaks down why most people building a personal brand are stuck in the middle, and what it actually takes to go premium.We get into why the "advice" of chasing views and trends is quietly keeping people broke, how she built her own brand standing next to her husband Alex, and the mindset shifts that let her run companies through lawsuits, public scrutiny, and Covid without folding.This interview was filmed live at the Forward Event.🚨 BIGGEST TAKEAWAYS: → Why you're building content for people who will never buy from you (and how to fix it) → You can change the strategy of a business — you can't change the founder → The real way to build authority in your content: give instructions people can act on → Why discounting is "playing not to lose" — and how to stop → The one behavior to change Monday morning: stop thinking, start executing💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/📱 Connect w/ Neel on IG : https://www.instagram.com/neelhome/💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=youtube🔴 Get special access to ManyChat → https://manychat.partnerlinks.io/ol6h530h3oyl0:00 Building a brand from nothing3:38 Why you're posting for the wrong people4:46 It's the founder, not the business — the Covid test9:09 Building her own brand & surviving the hate14:29 Premium content: authority over production20:06 Finding, keeping & leading great people25:35 Betting on yourself & why certainty is an illusion29:34 Staying premium: play to win + the signals that cost you36:04 Building a business that doesn't consume you40:59 Stop thinking, start executing