The Niche Is You

The People Who Shift Culture Usually Start By Ignoring What Everyone Else Is Chasing

June 3, 2026·27 min
Episode Description from the Publisher

In this episode we’ll talk about:Why the people who change culture never did it by following what was already establishedHow ignoring what everyone else is chasing isn't rebellion — it's alignmentWhy the early seasons of building differently feel like falling behind before they reveal themselves as being aheadThe difference between being contrarian and being calledWhy devotion to what's true always outlasts devotion to what's trendingHow to trust the path that doesn't match the current landscapeAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Podzilla Summary coming soon

Sign up to get notified when the full AI-powered summary is ready.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of The Niche Is You and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.