Send us Fan Mail Nonprofit crisis fundraising strategy is not about making every donor message sound urgent—it is about knowing when urgency is real, how to communicate it honestly, and how to keep donor trust intact. In this Fundraisers Friday episode, Julia C. Patrick and Tony Beall take on one of the most familiar fundraising habits in the sector: the constant use of emergency-driven appeals. From “now more than ever” messaging to year-end giving campaigns, this conversation challenges non...
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