The Real Reason You're Upset About Thorne (And Why It Has Nothing To Do With Thorne)

Thorne just got acquired by Procter & Gamble. Purely Elizabeth sold too. Everyone's furious, and almost no one is asking the right question. Every time a trusted health brand gets bought by Big Food, the reaction is the same: betrayal, another sellout, another good company gone. Thorne. Purely Elizabeth. Garden of Life before them. The names change, the pattern never does. But the acquisition was never the real problem. It's the mirror. What these companies are really buying isn't a sup...