How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom Nation

Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out?In this episode, Todd Crawford sits down with Mal Chia, Managing Director & Co-Founder at Ecom Nation, to unpack a creative strategy most brands are sleeping on: hiring UGC creators purely as content producers. With Meta's shift away from manual audience targeting, creative is now doing the heavy lifting — leaving brands with a need for good content, and lots of it.Ready to take advantage of this shift, Mal shares exactly how to work with creators to build a valuable content engine. From budgets and briefings to splicing and testing content, Mal walks through how this function should actually work inside your organization.If you're still relying on a handful of big creators to carry your ad creatives, this episode offers a new strategy… and the playbook to execute it.This podcast episode was produced by Quill.