The Product Leader’s Guide to Buyer Psychology

Every product team faces the same monster: conversion optimization. But in 2025, the game has changed. With AI agents influencing discovery and AEO (Answer Engine Optimization) reshaping how people (and machines) interpret messaging, teams are now marketing to both human and agentic audiences. In this episode, Hannah Clark sits down with Chris Silvestri, founder of Conversion Alchemy, to unpack how product teams can use psychology and UX insights to craft messaging that drives both adoption and retention. A former software engineer turned conversion strategist, Chris explains how understanding human decision-making—and now machine reasoning—can help product leaders turn features into irresistible outcomes. Resources from this episode: Subscribe to The CPO Club newsletter Connect with Chris on LinkedIn Check out Conversion Alchemy