Greg Norman on LIV, Money & His Business Empire

In the debut episode of The Real Deal, Bob Philion sits down with Greg Norman to talk about the business decisions that turned one of golf’s biggest stars into one of the sport’s earliest athlete-entrepreneurs.Norman explains why he wanted to own his brand rather than simply endorse others, from building the Great White Shark logo and Greg Norman Collection to taking an equity stake in Cobra Golf that ultimately became worth tens of millions. He also discusses the value of athlete IP, the business lessons that shaped his career and how those same ideas influenced his vision for LIV Golf.The Real Deal, hosted by Bob Philion, goes inside  how money moves in and around golf, from superstar endorsement deals and athlete ownership to the realities of running a business in the game. You can also watch The Real Deal on YouTube.Presented by Gosling’s Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.