The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Can DoorDash Change the Game for Outdoor Retail?

September 30, 2026·30 min
Episode Description from the Publisher

What happens when you can DoorDash a pair of trail runners as easily as an order of pad thai?Locally founder and CEO Mike Massey joins Colin to talk about the company's new partnership with DoorDash and why getting outdoor gear delivered in an hour could be about much more than convenience.They also dig into the health of specialty outdoor retail, the shift toward at-once buying, how real-time local data could change inventory decisions, and whether the coming battle over last-mile delivery could create a major opportunity for independent retailers.Topics / Chapters02:29 – DoorDash is coming to your local gear shop06:58 – Locally CEO Mike Massey joins the show07:21 – How the Locally/DoorDash partnership happened11:31 – Are delivery apps becoming the new everything store?15:09 – Could this be a game changer for specialty retail?16:01 – The current health of outdoor specialty retail21:32 – At-once buying, inventory risk & real-time demand23:58 – Can local retailers compete with Amazon?27:05 – Why specialty shops shouldn't try to become AmazonWant to pick a fight with The Rock Fight? Email us! myrockfight@gmail.comThe Rock Fight is (an awesome) production of Rock Fight, LLC.

Podzilla Summary coming soon

Sign up to get notified when the full AI-powered summary is ready.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of The Rock Fight: Outdoor Industry & Adventure Sports Commentary and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.