Ep. 106 - Jeffrey Stepakoff: Content Is What You Put in a Sofa

What happens when a veteran TV writer—whose credits include The Wonder Years, Dawson's Creek, and Disney's Tarzan—decides to build a film school inside North America's largest soundstage complex? You get a model that challenges nearly every assumption higher ed has about where learning happens, who should teach it, and what students actually need to succeed. In this episode, host Jeff Dillon sits down with Jeffrey Stepakoff, founder of the Georgia Film Academy and now President and co-founder of the Trilith Institute. Jeffrey has spent 40 years in entertainment, has over 1 million books in print, and has built two groundbreaking programs that bridge the gap between academia and industry. The Georgia Film Academy grew to serve 2,500 students a year across 30 institutions, helping grow Georgia's film production spending from $2 billion to $4.4 billion during his tenure. Now at Trilith, Jeffrey is taking the model further—launching "Semester at Trilith," a 15-week, 15-credit immersive program that drops students into a working studio environment. He argues that in an era of AI abundance, the most valuable thing we can teach isn't craft—it's taste, critical thinking, and the ability to discern what stories actually deserve to be told. For anyone in higher ed wrestling with questions of workforce relevance, industry partnerships, or the future of experiential learning, this episode offers a bold, practical, and deeply human vision.  Key Takeaways  Partnership Is the Engine of Success: The Georgia Film Academy succeeded because it brought together labor unions, state leadership, production studios, and 30 higher education institutions—including universities, technical colleges, and private schools—all aligned around a shared goal.  Credit Portability Is a Political Problem, Not a Technical One: The mechanics of transferring credits are doable. The challenge is institutional anxiety about losing students and resources. The solution is a consortium model with an R1 institution (like Clemson) serving as the accrediting body—similar to a semester-at-sea model.  Own Less, Access More: Institutions shouldn't be building their own soundstages or buying equipment that will be obsolete in 18 months. The future is about buying access to industry infrastructure, not owning it. Trilith partners with a 34-soundstage complex so students train on professional equipment in a professional environment.  In an Age of Abundance, Taste and Curation Are the Valuable Skills: AI can generate endless content. The scarce skill is knowing what deserves to be made—developing taste, critical thinking, and the ability to discern what stories matter and why.  What Do You Have to Say? Craft can be taught in a weekend. The deeper question is: who are you as a person? What stories are only you equipped to tell? That's what educators should be spending their time on.  The Goal Is to Build a New Creative Hub, Not Just a Factory: Georgia grew its production infrastructure to serve Hollywood. But the real opportunity is to build a self-sustaining industry based on original intellectual property—where writers, directors, and creators live, work, and tell stories that originate in the region.  Economic Impact Requires Measurable Metrics: To convince legislators and policymakers, programs must track outcomes—credit hours, job placements, industry spend. Accountability builds credibility and long-term investment.  The Future of Higher Ed Is About Partnership, Not Replacement... Chapters (00:00:00) - What is content?(00:00:44) - Jeffrey Stepakov on the Georgia Film Academy(00:02:07) - The Hardest Place In The World(00:02:51) - In the Elevator With Georgia Film Academy's Founder(00:06:23) - Getting the institutions to join the film and television consortium(00:08:42) - Clemson on Campus and Credit Portability(00:14:38) - Film Programs and the Equipment Problem(00:16:28) - Higher Ed: The Need for AI Skills(00:18:07) - What is content in a world of abundance?(00:20:17) - The role of the university(00:21:24) - What should we be teaching students?(00:25:04) - Georgia's film and television industry(00:29:56) - The Signal: Where Learning happens