TV is driving travel demand. AI is reshaping how people search.Sarah Kopit and Seth Borko break down how culture and technology are changing who controls visibility, demand, and bookings in travel. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 01:10 Prestige TV Confessions 01:28 HBO at Hotel Conferences 03:09 White Lotus Tourism Effect 06:59 Season Four Location Scoop 09:57 Hyatt Unbound Soft Brands 12:24 Fan Mail Hotelier Squeeze 14:45 AI Search Visibility Shock 18:46 AI Citations Study 20:28 Why Aggregators Win 21:06 Brands Need Answers 23:07 Do Travelers Want Rankings 24:38 Chart of the Week 27:06 Trust and Accuracy 29:02 Research vs Booking 31:00 Winners and Losers 34:08 Wrap Up and Farewell
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