FIFA World Cup delivers record viewership; rights questions loom for 2030 and beyond; and halftime show hijinks
On this week's pod, SBJ’s Austin Karp is joined by Richard Deitsch, Alex Silverman and Bret McCormick for a deep dive into the 2026 FIFA World Cup. The quartet looks back at the tournament’s record-breaking viewership for Fox and Telemundo, forecasts the future of World Cup media rights, and discuss FIFA’s first World Cup halftime show. Plus, Silverman and McCormick share on-the-ground insights from host cities across the country. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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