Sustainability storytellers weigh in from GreenBiz 25

At a time when corporate sustainability faces unprecedented headwinds, last week's GreenBiz25 conference proved that sustainability leaders aren't backing down – they're doubling down on their commitments and getting more strategic about their communication. In this special episode of The Sustainability Communicator, Mike Hower sat down with six sustainability leaders from diverse industries to understand how they're navigating these challenging times. From Aileen Lerch at Allbirds discussing the power of "applied hope," to Elizabeth Eldridge at Kaiser Permanente sharing how they're moving beyond buzzwords to build trust, to Marcella Thompson at CBRE explaining how they're making sustainability visible in the built environment, each conversation revealed how companies are evolving their sustainability storytelling for 2025 and beyond. These candid discussions, recorded live at GreenBiz25 in Phoenix, offer a unique window into how leading companies are balancing compliance, credibility, and compelling narratives in their sustainability communications.Read GreenBiz 25 takeaways: Telling a sustainability story that doesn’t suckFollow the interviewees on LinkedIn:Aileen Lerch, AllbirdsElizabeth Eldridge, Kaiser PermanenteMarcella Thompson, CBREDaniel Pellegrom, LeidosSarah Beaubien, MondelezLearn more about GreenBiz conferences Order Sustainability Storytelling — Mike's book about communicating sustainability in businessFollow Mike on LinkedIn to stay updated on his regular insights on sustainability storytellingSubscribe to The Sustainability Story on Substack for more in-depth analysis of sustainability communication challenges and practical advice on how to overcome themGot a guest or topic idea? Reach out at howerimpact.com/contact