The Unofficial TikTok Shop Podcast with Jordan West

Your TikTok Shop Is Stuck. One of These 11 Things Is Why

September 29, 2026·13 min
Episode Description from the Publisher

If your TikTok Shop is stuck, the answer isn’t necessarily more creators, more content, or more ad spend. It’s finding the constraint that is actually holding back growth.In this episode, Jordan West walks through 11 actions brands can take to diagnose their TikTok Shop funnel and focus their team on the problem that matters most.From creator outreach and sample activation to hero products, offers, creative, product pages, and GMV Max, Jordan breaks down how to identify where momentum is being lost and what to do next.You’ll learn:- How to identify the biggest bottleneck in your TikTok Shop funnel- Why delivered samples may not be turning into creator content- How to choose a hero product with the right economics- How to build a stronger offer for customers and creators- How to improve briefs, hooks, and product-page conversion- What to consider when adjusting GMV Max ROI targets- How to create a focused seven-day plan around your biggest constraintThe framework is simple: one constraint, one owner, one action, and one date to review the results.Need help scaling your TikTok Shop?Visit https://socialcommerceclub.comSubscribe for more TikTok Shop, GMV Max and social commerce strategies.

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