The Varsity

Has the U.S. Finally Fallen in Love with Soccer?

July 22, 2026·43 min
Episode Description from the Publisher

JT Batson, C.E.O. of the U.S. Soccer Federation, joins John to lay out his vision for “the American soccer movement”—a five-year push toward two marquee moments: the 2028 L.A. Olympics and the 2031 Women’s World Cup. Batson makes the case for building the sport at the grade-school level, explains why corporate dollars are suddenly lining up behind soccer, and argues why MLS 3.0’s success is imperative to the sport’s broader rise in America.

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