The Real Reason 2025 Exploded for Us (Team, Culture, and the US Comeback)

In this Closer Look episode, we break down the biggest moments of our 2025—what worked, what nearly broke us, and what we’re taking into 2026.We cover:How we grew from ~$3.5M to ~$16M in a calendar yearThe team + culture shift that changed everythingWhy the US became our biggest market (after a painful 2019 experience)The behind-the-scenes stress you don’t see online (and how we handled it)Personal wins: discipline, fitness, keeping promises to yourself, and family highlightsOur end-of-year reflection ritual + the questions we use to plan the next yearIf you’re a business owner scaling fast (or trying to), this is your reminder that growth isn’t just strategy — it’s people, systems, and staying grounded when it gets loud.👇 Comment “REFLECTION” if you want the reflection questions we use each year.