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This Can't Be That Hard: Daily Summaries Delivered
by Annemie Tonken
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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- 2 days ago18 min
379 - 20 Steps in One Direction
Here's a pattern I've noticed: photographers spend months chasing a version of growth that sounds right, but never actually sits right. Typically this is because they've heard advice or purchased a course that may be well-intentioned, but doesn't really align with their unique circumstances or goals. Before they know it, they've spent their valuable time, money, and energy heading in the wrong direction, and now have to spend more of each of those things to get themselves back on track. I'm w...
- 1 weeks ago33 min
378 - The Nuts & Bolts of Building an Associate Team with Ali Leigh
You can streamline and automate every last thing in your business, but there are still only so many clients you can take on because there's only one of you... unless you build an associate team. This week, I'm sharing my conversation with Ali Leigh, a Minneapolis-based wedding photographer who has been running an associate team for almost a decade. Ali was an open book, sharing the actual nuts and bolts: How and why she got started with associates (mostly by accident) How she fin...
- 2 weeks ago42 min
377 - Get It Out of Your Head with Colie James
My dad had a "system" for organizing his office. You could ask him for anything - any book or file or piece of paper - and he'd be able to locate it in 30 seconds. The problem? No one else had any idea what his system was, and if he wasn't available, nothing could be located. Maybe your office is super organized, maybe your desktop is as clean as the day you got your computer, but I'd be willing to bet that somewhere in your business, there are "systems" that only you have the keys to. Colie ...
- 3 weeks ago16 min
376 - Getting Out of Your Own Way
There's an old story about a fisherman who keeps going out every day with holes in his net. Even though he knows the net leaks, he doesn't think he can afford to take the time off from fishing to mend the holes. I've been that fisherman more times than I'd like to admit, and I'd be willing to bet there's a good chance you have been too. At some point in business, most of us will get in our own way. Of course that bottleneck isn't obvious - instead, it shows up as exhaustion, as the feeling th...
- Jun 30, 202616 min
375 - Your Clients Don't Know What They Want
This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they want. Here's what we're chatting about: Why you need to replace "give people what they want" with "show them what they need" The importance of showing (only) what you want to sell - a rule most photographers break constantly The value...
- Jun 23, 202628 min
374 - The Four Types of Buyers with Courtney Fanning
This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all instinctively write for the type of consumer we are, and if there are four types, that means we're only effectively speaking to maybe 25% of our potential clients. Courtney shares a framework she adapted from Spanx founder Sara Blakely that breaks buyers into four types: the director, the socializer, the relator, and the think...
- Jun 16, 202624 min
373 - Double Your Marketing Mileage
There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It was on her shelf my entire childhood, and honestly... it's basically how I think about business strategy too. This episode is one of our most popular ever, and I'm re-sharing it as part of our Summer Essentials series because right now - in this slower-before-it-gets-busier stretch - is a great time to re-engage your most valuable...
- Jun 9, 202622 min
372 - Marketing in Hard Times
This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than it did then: how do you keep showing up and promoting your business when the news is heavy. How do you send out a sales email or post about your upcoming mini sessions when those things seem trivial at best compared to what's happening in the world? Here's what I'm covering: &nb...
About This Can't Be That Hard
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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