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Thriving Stylist Podcast: Daily Summaries Delivered
by Britt Seva
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Brit
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- 4 days ago38 min
#440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs
We just got back from San Antonio hosting our second annual X Club Retreat, and honestly, I'm still riding the high. Four days with 86 of the highest-performing stylists and salon owners in the industry who are doubling and tripling their revenue, running multi-seven-figure salons, and doing $300,000 a year solo behind the chair, and I walked away with pages of notes I knew I had to bring back to everybody. Here's the thing about a room like that: there is no gatekeeping. It's almost like a competition of who can share the best strategy. And when you're surrounded by people operating at that level, the conversations get really real, really fast. In this episode, I'm sharing the biggest takeaways from our speakers, what it really costs to produce an event like this, the mistakes I made, and what I'm doing differently when we head to Park City, Utah in 2027. If you weren't in the room, consider this your seat at the table! If you want to learn more about the event, our X Club and what that looks like, go to www.thrivingstylist.com/xclub/. For those of you who are X Club members, I hope to see you in Park City, Utah next year, and if you're just looking to level up your business and want to learn more strategy, Thriver Society is always available to you at www.thrivingstylist.com/thriverssociety/. If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 1 weeks ago20 min
#439 - Google Just Changed the Rules on Reviews
Google just changed the rules on reviews, and based on the conversations I've been having, a lot of stylists and salon owners are feeling nervous about what this means for their business. I totally get it, because when a platform that's driving real clientele for you announces major policy updates, it's natural to wonder if everything you've been doing is suddenly wrong! Here's what I want you to know: if you've been building your Google presence the right way, these updates shouldn't shake you. In fact, most of what Google announced in April 2026 is stuff I stopped coaching years ago. The real shift isn't the rules themselves, it's that Google is finally cracking down and holding people accountable. In this episode, I'm walking you through every single change, from why you can't incentivize reviews anymore to what's really going on with the "staff name" drama that has salon owners spiraling. I'm also sharing why Google has quietly become the most powerful tool for my highest-earning students (the ones bringing in 6-figures solo or are generating over 100 new client requests every single month). This is your moment to get it right. No more contests, no more checkout prompts, no more hoping your reviews stick. Just a clear, sustainable strategy that actually works in 2026 and beyond. If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 2 weeks ago30 min
#438 - Ranking Other Coaches Advice...Good vs Bad
My DMs have been blowing up lately with one specific question: "Britt, what do you think of this advice?" It seems like every time I open Instagram, there is a new business coach telling stylists that the way they've been working for years is suddenly obsolete. This week, I'm taking those viral posts to task and ranking them on a brand-new scale to see which ones are actual breakthroughs and which ones are just noise! I'm digging into the "Saturday hustle" myth, the reality of a la carte versus tiered pricing, and some incredible innovation in the bridal space that I can't wait for you to hear. If you've been feeling overwhelmed by conflicting advice or wondering if you're falling behind the "latest trends," this episode is for you. We're cutting through the hype, looking at the actual numbers, and making sure you have a clear, actionable plan that prioritizes your success and your sanity. I would love to hear what you think of this type of episode, and if you found it helpful and informative, let me know so I can bring more of this type of content to you here on the podcast! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 3 weeks ago29 min
#437 - Private Beauty School Profits + Why Loans Are Being Defunded
Have you ever looked at a viral post and felt like something was missing? This week, a social media campaign from a collection of private beauty schools has been making the rounds, warning that the industry is at risk of collapse due to federal loan defunding. On its face, it sounds terrifying, but once you peel back the layers, you realize the situation is much more complex than just "saving" the industry. I was asked about my opinion on the post and situation, so I wanted to do an investigative-style episode that digs into the financial mechanics of for-profit beauty schools and the reality of the July 2025 Big, Beautiful Bill. I'm breaking down why the shift in oversight to the Treasury Department is happening, the staggering default rates that are putting NACCAS accreditation at risk, why cosmetology has landed in the crosshairs of a new federal earnings test, and much more. If you've been confused by the buzz or worried about the future of beauty education, this episode is your clarity and context. Let's look at the data, address the fragility of the current model, and talk about how we can come together to build something better! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- May 4, 202622 min
#436 - Paid Marketing Scams, Strategies and Budgets for Stylists and Salon Owners
Are you ready to stop spending every waking hour on Instagram and finally just cut the check? There's a massive misunderstanding about what paid marketing actually is, and if you're not careful, you can easily fall for expensive scams and guaranteed leads that never turn into a booking. In this episode, we're exploring the luxury of trading money for time. I'm walking you through the predatory all-in-one marketing traps to avoid and why flashy SEO promises are often just golden handcuffs. I also break down the only three platforms delivering high-quality guests in 2026, including the exact spends you should be budgeting for. If you've been wondering if you've earned the privilege to stop the social media hustle, this episode is your guide to doing it right. Learn how to audit your funnel first so that when you invest, you're seeing a real return instead of just buying eyeballs for a broken system! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Apr 27, 202625 min
#435 - Low Demand and Empty Books Troubleshooting Guide
Are your books feeling a little "gappier" than you'd like, or those new guest requests have started to slow down? If so, I want you to take a deep breath because I've got you covered! We aren't going to buy into the industry noise that "nobody is getting their hair done anymore", because the truth is, a huge portion of the industry is growing faster right now than I've ever seen before. In this episode, I'm walking you through a total business self-audit. I'm sharing exactly what I look for when I'm coaching one-on-one to help you find where you might be accidentally scaring guests away. From "shop talk" on your booking site that causes analysis paralysis, to the real impact of intimidating policies, we're looking at 11 specific friction points you can flip today to see a positive result in your demand within days. Stop guessing why the phone isn't ringing and start making the strategic tweaks that actually put more butts in your chair, and what I reveal today will help you do just that! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Apr 20, 202625 min
#434 - Salon Photoshoot Tips and Strategies
Does your online presence actually match the level of talent you bring to the chair? For most stylists, there's a massive gap between their actual skill and the "DIY" brand they're showing the world, and that disconnect is costing you thousands in high-end bookings. That's going to change, as today, I show you why playing it safe with phone photos is acting as a ceiling on your income! I'm giving you the exact checklist to fill your marketing calendar for the next 6 months and the strategy to turn a single photoshoot into a "rising tide" for your entire team, and much more. Ready to stop blending in and start showing up as the authority you are? If so, hit play and let's get to work! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Apr 13, 202619 min
#433 - The Failed Payment Trend and How to Fix It
Have you ever had a client sit through a three-hour service, love their hair, and then suddenly realize they "forgot" their wallet? It's uncomfortable, it's awkward, and without a system in place, it costs you hundreds in lost revenue and hours spent playing debt collector. In this episode, I'm breaking down the "Failed Payment Trend" I'm seeing across the industry right now. I'm sharing the exact strategy I gave my daughter when she faced her first non-paying guest, including the photo ID process that protects your business legally without making you look like the bad guy. We're talking about why leaning on old-school barriers like deposits and credit cards on file is actually killing your growth in 2026, and I'm giving you the scripts and the structure to handle these payment snags with total confidence…and zero friction moving forward! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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About Thriving Stylist Podcast
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Brit
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Frequently Asked Questions
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