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Thriving Stylist Podcast: Daily Summaries Delivered
by Britt Seva
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Brit
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- 2 days ago25 min
#448 - The Big Marketing Shifts Salons are Making in 2026
This episode is different from anything I've shared on salon marketing before, and that's intentional. The foundation of what I'm about to share isn't based on gut feelings or personal opinion. I analyzed the social media activity of salons I know for a fact are scaling financially, growing their teams effortlessly, and turning real profit margins. And then I looked at the salons where the following is big but the revenue isn't moving. The contrast is striking. For the first time on this podcast, I'm speaking directly to salon owners about marketing, not just stylists. Because the strategy looks completely different when you're building a team, filling multiple chairs, and trying to attract the caliber of stylist who actually moves the needle. What's working in 2026 is not what worked three years ago, and the salons that haven't caught up yet are feeling it. If you want to know what the fastest growing salons are actually doing on social media right now, this episode is your blueprint! The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 1 weeks ago25 min
#447 - The Growth Map Framework Every Salon Should Steal
Last week we talked about why the systems still running most employee-based salons today are quietly failing, and how that failure is landing on owners as a people problem when it's really a structure problem. This week, we're getting into the actual framework. The four levers I'm covering in this episode are the same ones I use when I walk into a salon, pull back the curtain, and start rebuilding from the ground up! So, if you've been wondering what it actually looks like to run your salon like a real business, this episode is a great place to start. The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 2 weeks ago30 min
Bonus: Uncapped Commission FAQ's and Real Owner Stories
A few weeks ago, my team posted something on Instagram that we could not have predicted would take off the way it did. The graphic said uncapped commissions will be the salon standard within three years, and the response was unlike anything we've seen. 260 shares, 461 comments, hundreds of DMs and emails from salon owners who were equal parts excited and scared. So we made this bonus episode to answer your questions directly! This week you're not just hearing from me. You're hearing audio clips from real Thriving Leadership members who have implemented our profit priority compensation method and are sharing exactly what it's looked like for their businesses. You're also getting a clip from our bootcamp that breaks down the logic behind why we built this method in the first place. If you still have questions after the uncapped commissions episode from a few weeks back, this one is going to fill in a lot of gaps. The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 2 weeks ago29 min
#446 - Your "Best" Stylist Doesn't Deserve a Promotion
Picture two stylists. One is a money machine, hitting every metric, booked solid, making multiple 6-figures. The other is producing 30% of that revenue but mentoring newer team members, showing up on time, taking great photos, and supporting the salon's culture in every way possible. Now ask yourself honestly: who is your current system set up to reward? If your salon's promotional path is built primarily around revenue-based KPIs, chances are stylist number one wins every time, no matter how much damage they're doing to your culture. And that model, which worked just fine 10 and 20 years ago, is collapsing fast right now. In this episode, I'm breaking down exactly why the traditional salon promotion structure is broken, the specific flaws in the old model that are quietly costing you your best people, and what we do differently in Thriving Leadership to fix it for good. Ready to see exactly how this works for your salon? I'm hosting a free 3-day training starting July 13th where we dig into all of it. Head to www.thrivingstylist.com/nextlevelsalon to register. Spots are not held, so make sure you sign up before the 13th to get access! The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/
- 3 weeks ago31 min
#445 - Salons Are Closing at Scale...Here's Why and How to Prevent It
Something is happening in our industry right now that we just need to talk about. Salon closures are happening at scale, coast to coast, and I've personally saved over 60 closure announcements on Instagram just since the start of 2026. This is not normal, and pretending it isn't happening isn't going to help anyone. In this episode, I break down exactly what's driving these salon closures right now, the specific mistakes that are quietly working against so many owners, and what the salons that are winning are doing differently. The industry is not broken. It's evolving fast, and there is still so much opportunity on the other side of a change in plan! Ready to see exactly how this works for your salon? I'm hosting a free 3-day training starting July 13th where we dig into all of it. Head to www.thrivingstylist.com/nextlevelsalon to register. Spots are not held, so make sure you sign up before the 13th to get access! The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Jun 29, 202626 min
#444 - Uncapped Commissions Will be the Standard in 3 Years
If you've been in the salon industry for any length of time, you already know the traditional commission model is broken. Stylists feel cheated, salon owners feel cheated, and somehow, we've all just accepted that this is "the way it's done." But what if there was a model where everybody wins, profit is protected, and your top performers actually want to stay? That's exactly what uncapped commissions deliver, and I genuinely believe that by 2030, this will be the standard of pay across our industry. In this episode, I share exactly how uncapped commissions work, why the traditional model keeps everyone stuck, and how we build a compensation structure that puts profit first without sacrificing your team. This is the future of salon compensation, and understanding it now is what separates the salons that thrive from the ones that struggle to compete! Ready to see exactly how this works for your salon? I'm hosting a free 3-day training starting July 13th where we dig into all of it. Head to www.thrivingstylist.com/nextlevelsalon to register. Spots are not held, so make sure you sign up before the 13th to get access! The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Jun 22, 202624 min
#443 - Google Changes You Should Know About
It's no secret that the digital landscape is shifting FAST, and a lot of stylists and salon owners are feeling completely exhausted by the constant updates, the algorithms, and the tech overload. I know it's tempting to want to unplug and just focus on the creative side of what we do, but the reality is that our industry is becoming more connected to the digital world, not less. The good news? Our service-based, local businesses are incredibly safe from AI disruption, but if we don't get smart about optimizing our own digital footprints first, we're handing a competitive edge to anyone else who does. We are officially stepping into a brand-new era of local search, driven by massive new integrations between your social media platforms and Google's autonomous AI agents. Today, I'm breaking down exactly what these game-changing updates mean for your business, how to set up your digital presence defensively, and the specific, tactical steps you can take right now to prep your profiles before the scale tips. If you're serious about finding out exactly how to stay ahead of the curve and play the modern business game better, then press "Play" now! The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Jun 15, 202629 min
#442 - Slow Salon Growth + Assistant Program Struggles
Let's be honest: one of the biggest challenges salon owners are hitting right now is figuring out how to actually attract, motivate, and retain the modern generation of talent. You've heard me say it many times, but if you want a team of self-motivated, hungry stylists, your brand positioning, your backend education system, and your own digital footprint have to be completely aligned. I'm sorry, but you can't fix your team until you look at how you're presenting your business to the world, and I'm diving deep into the data here to help you do it. It doesn't matter if you're an established owner struggling to fill empty chairs, a leader trying to transition from a cozy "shadowing" model to a highly profitable, structured education system, or an entrepreneur who needs to optimize your digital footprint to fuel consistent growth behind the chair. This episode is exactly what you need to start shifting your business into its next phase of growth! The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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About Thriving Stylist Podcast
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Brit
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Frequently Asked Questions
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