Objects of Desire

This podcast was taped at a conference where I hosted several Penn Professors on a variety of topics. The audience included my friends who will join me in asking questions.Our speaker is Karl Ulrich who is a Professor at Penn specializing in Industrial Design and has written a book entitled Product Design and Development.Karl will speak about designing an ice cream scooper that is beautiful, sexy, and more useful than any that had been manufactured before. Get full access to What Happens Next in 6 Minutes with Larry Bernstein at www.whathappensnextin6minutes.com/subscribe