What's Your Deal? | Business Buying, Business Acquisitions, Investing & Exit Strategies

Why Smart Leaders Fail: Emotional Intelligence Lessons from Amazon - Rich Hua

September 30, 2026·38 min
Episode Description from the Publisher

Why do brilliant people sometimes make terrible decisions? According to Rich Hua, former Chief EQ Evangelist at Amazon, it's because stress can cut your effective IQ in half, and most leaders were never taught how to manage it.   In this episode of What's Your Deal, host Matt Uhler sits down with Rich to talk about emotional intelligence and why it may be the most underrated skill in business today. Rich grew up focused almost entirely on IQ: straight A's, a perfect SAT score, and engineering at UC Berkeley. He calls it his "genius robot" plan, and it worked well until he got married and realized something important was missing. That realization launched a lifelong study of EQ. At Amazon, he wrote the six-pager that created his own role and built a 70,000-person community. He ultimately helped bring EQ to more than 1.5 million people inside Amazon and across leading companies worldwide.   Connect with Rich Hua:   LinkedIn: linkedin.com/in/richhua   Email: rich@richardhua.co     Connect with Matt Uhler / Amped Success:   Instagram: @ampedsuccess   Website: ampedsuccess.com   Email: admin@ampedsuccess.com   LinkedIn: https://www.linkedin.com/in/matt-uhler-a9896612/       Want to be a guest or sponsor an episode?   If you'd like to be a guest on What's Your Deal? or are interested in sponsoring an episode, reach out to: admin@ampedsuccess.com     Listen & Subscribe:   Be sure to subscribe on Apple Podcasts, Spotify, or wherever you listen to podcasts. If you enjoyed this episode, please leave a review. It helps more people discover the show.

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